TUSK believe that a one-size-fits-all process doesn’t work for clients. Our job is to find fresh new ways of creating a competitive advantage for our clients in the marketplace. We approach every task with the belief that, in order to achieve extraordinary results, we need to find an extraordinary approach.

A brand's voice is the differentiating and engaging element in the way that it is communicated. Increasingly, interruptive media weight has become less effective, and consumers can choose to ignore brand ‘messages', thus brands need to engage consumers into coming to them. To create a brand’s voice there needs to be a brand idea. We don’t just research and look at what’s been done before; we seek images, quotes, movie clips, songs, or whatever seems relevant to the brand, developing a rich understanding of a brand’s voice. This is not a linear process of strategy then informing the execution - strategy works with creative, each inspiring the other. It’s an organic, collaborative process and our clients have hands-on participation at every stage.

We work best with clients who are as passionate about their brand as we are about our work. Our best relationships are based on trust, mutual respect and a commitment to create superior communications. We challenge and like to be challenged, and we work in close collaboration with our clients so as to understand their particular problems and needs. In return, we offer them fresh ideas and a new take on their business.

VIRTUAL BRAND ROOM

TUSK utilise an online collaboration tool. The benefit of creating this space is so we can fill it with research data, cultural references, strategic insights and ideas, creative content and anything relevant and inspiring to the client's brand and projects. The aim is to create a totally immersive space for the client and agency team to collaborate using the most powerful aspects of community software, collaboration software, and social networking tools. Additionally, we employ multi-party communication technologies such as Skype, which allows us to work with clients wherever they are, increasing touch time and reducing unnecessary travel time.

FLEXIBLE FEE STRUCTURES

TUSK believe that no two clients are the same.
Our clients have different requirements of their agency and thus we need to be flexible and understanding with regards to fee structures.
Our options can be either chosen singularly or
as a hybrid structure depending on the client,
project and work to be delivered.