Brand Strategy & Activation
- _Corporate ID
- _Collateral rollout
- _Product labels and packaging
Safe is a well-established market leader in the health and lifestyle market, a wholesale distributor of health foods and related products throughout Australia and overseas. Having been established in 1992, Safe’s branding had become tired and worn-out, so Tusk were commissioned to carry out an entire re-brand in order to stand out from the crowd in an over-saturated market.
The re-brand involved a complete overhaul of logos, collateral, brochures, and the look and feel of the brand. As well as this, Tusk brought all of Safe’s print materials in-line with the company’s environmentally friendly ethos by utilizing environmental papers and stock in all collateral and brochures.