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Brand Strategy & Activation


North Coast Radiology


  • _Information architecture & interface design
  • _Repositioning strategy
  • _Company logo & identity
  • _Tag-line concepts
  • _Print advertising

North Coast Radiology Group provide professional and caring medical imaging services in the NSW area, from Ballina to Sydney, and many locations in between. North Coast Radiology came to Tusk with the primary aim to regain market share and dispel negativity in the marketplace. We undertook a repositioning strategy for the whole of the company that saw North Coast Radiology re-positioned as a long-standing member of the the community, looking after their patients by providing consistent, caring and professional services. This saw the entire website for the company redesigned by Tusk to reflect this new position.

As well as this, we also created a series of advertisements and taglines that each communicated with a specific target market. A print campaign was run in newspapers throughout NSW that communicated North Coast Radiology's new brand image to the general public.