Night Version Billboard Poster

Come Out & Play Campaign

Client

Gold Coast Suns

Project

  • _Campaign Planning
  • _Art Direction
  • _Copy Writing
  • _Campaign Advertising
Enticing sports fans to attend and experience all the fun of AFL game day.

Background
TUSK were briefed to develop a new creative campaign, that would drive game day marketing activity and increase participation at home games during the 2012 AFL Season.

Challenge
With the season well underway and with many SUNS fans already securing their memberships earlier in the season, the focus of this campaign was aimed at casual game day attendees.

Solution
TUSK developed a new campaign for the Gold Coast SUNS which was rolled out during the 2012 AFL Premiership Season. A recent AFL poll has the SUNS being voted with the '#1 AFL Match Day Experience' - with so much more than just the on-field action going on a SUNS game at Metricon Stadium. If you haven't gotten yourself to a game yet, get along and check it out - it's a great day / night regardless of whether you are a huge football fan or not.

The new campaign featuring a 'carnival' type creative feel and enticing the Gold Coast to 'COME OUT AND PLAY" was activated across outdoor, press, digital and social media.