Brand Strategy & Activation
- _Brand platform / positioning strategy
- _Naming process
- _Logo, identity & livery
Equtus aims to be an approachable, environmentally conscious and technology driven business, seeking to form profitable partnerships across the world. The brand seeks to interact with suppliers and engage consumers via a strong brand image and informed market positioning.
Supporting the approachable and environmental brand image is a powerful tag-line: 'Lead. Unify. Grow.' The tagline embodies strength and fosters the notion of global partnerships. The true essence of the brand is successfully communicated to the marketplace via 3 key elements, the brand name, logo and supporting tag-line.