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BRAND & PACKAGING

Client

Acteev

Project

  • _Brand development
  • _Packaging
Acteev are the makers of a natural arthritis cream that is thought to be the world’s first natural and topical treatment for arthritis, providing long-term results with no known side effects. Tusk were approached by the company to create a name, brand, tagline and packaging that reflected the natural essence of the product.

Leaf shapes were utilised in the design of the logo to represent a natural element, as well as an organic colour scheme of green and grey. Through the tagline 'Freedom to Move', Acteev speak directly to their target audience of arthritis sufferers, sending a clear brand message that their product will relieve symptoms of arthritis whilst still using natural ingredients.
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