Gold Coast City Council City of Gold Coast Brand Values

TUSK were commissioned over 2011-2012 to develop a set of unique brand values which will now stand as a platform for which the City of Gold Coast brand is built.


Canterbury NZ Teamwear CCC Remember This Campaign

Canterbury NZ required a new campaign to drive loyalty for the “School Leavers” Market. After years of dominance in this market space increased competition meant Canterbury NZ needed to remain relevant to the youth demographic and create a legion of loyal followers for the brand.


Maritimo Offshore Brand Strategy & Activation

Repositioning an iconic brand internationally.... TUSK were engaged to reignite consumer desire for the iconic brand, reaffirm its position in the market, guide the worldwide dealer network and assist entrance into new markets with a fleet of new Maritimo models.


Gold Coast SUNS Membership Campaign 2013

A new membership campaign to achieve the highest possible membership number prior to Christmas 2012 and challenge the clubs current brand position and how this fits with 2013 Membership campaign.


Surfers Paradise Alliance Surfers Paradise Nights Campaign

Sparking renewed interest, engaging local residents and driving traffic to this nightlife destination leader.


National Mortgage Company Brand Strategy & Activation

“Simplifying the complexity of the financial market and forging stronger consumer connections.”


Surfers Paradise Alliance Surfers Paradise Festival 2012

Engaging interest and building a youthful, enticing brand position for the Gold Coast's largest celebration of Art, Music and Entertainment.


Unit Riders E-Commerce

As far as clothing companies go, Unit Riders is certainly unique. Designed to cater to the BMX and motorcross market, Unit Riders is a fusion of art and two-wheeled action sports that aims to reflect this in their branding and website design. Over the past several years Unit Riders have become one of the most well known and popular apparel companies in Australia, and more recently have their eyes firmly fixed on reaching a worldwide audience.


Hard Rock Cafe Surfers Paradise Social Strategy

Social Applications to encourage engagement


Gold Coast City Council Clipper Series Yacht Branding

“40,000 miles of ocean racing and around 450 people facing the challenge of a lifetime”


Gold Coast Suns Come Out & Play Campaign

Enticing sports fans to attend and experience all the fun of AFL game day. TUSK developed a new creative campaign to drive game day marketing activity and increase participation at home games during the 2012 AFL Season.


Canterbury NZ Teamwear "Design Your Own"

After sighting projects Tusk had delivered for similar sports industry clients, Canterbury (CCC Aust/NZ) approached Tusk to develop a new system for creating teamwear designs online. The primary considerations in development were a modern look and feel, ease of use and management, plus efficiency in time and costs.


Gold Coast Suns Corporate Brand 2012

TUSK worked with the SUNS to develop a new identity for the offering which was separate but related to the existing SUNS brand and created a high impact series of tools for the sales team including brochures and revised ticketing designs.


Metricon Stadium PrePlay Brand

A new brand for an Australian first in venue management, TUSK developed a detailed naming process before moving on to the creation of a logo and branding elements - "PrePlay' will roll out during the 2013 season.


North Coast Radiology Brand Strategy & Activation

North Coast Radiology Group provide professional and caring medical imaging services in the NSW area, from Ballina to Sydney, and many locations in between. North Coast Radiology came to Tusk with the primary aim to regain market share and dispel negativity in the marketplace.


Delfin Brand Activation

Tusk has been engaged by Delfin Lend Lease for the last 7 years and has worked across a number of their projects, nationwide. A wide scope of work has been completed for Delfin, each speaking directly to the identity of the project.


Coomera Springs Brand Activation

Coomera Springs is a 123 hectare master-planned lakeside estate where lifestyle options are integrated with extensive greenspace, nature habitats, recreational opportunities and neighbourhood services.


Cookie Composites Brand Strategy | E-Commerce

Cookie Composites is a market leader in the skydiving accessory industry. They are a reputable brand, known the world over and are regarded as one of the best in the niche skydive marketplace.


The Salty Croc Brand Naming, Strategy & Activation

The environment of Dubai is one that fosters multiculturalism along with luxury goods and services. Dubai is a transient place which connects the Northern and Southern hemispheres. As a result, Dubai is a population of people from all walks of life that caters to a diverse range of food and beverages. An opportunity existed to create something uniquely different that could be embraced by the residents of a market saturated by selections. An Australian themed restaurant was the goal.


Avenue Muse Brand Strategy | E-Commerce

Soon to launch Australian e-commerce website is Avenue Muse. Avenue Muse has been built from the ground up and seeks to captivate consumers through its emotive brand persona and unique market position.


Cassandra Pullos Lawyers Brand Strategy & Activation

When Tusk was commissioned to work on the branding of Cassandra Pullos Lawyers, it was important to consider the market in which this brand would live. As a family law practice, clients of Cassandra Pullos Lawyers are most often families or couples in crisis, and as such the brand needed to convey a warm and inviting feel to adequately represent the law firm in a competitive market.


Equtus Brand Strategy & Activation

Equtus aims to be an approachable, environmentally conscious and technology driven business, seeking to form profitable partnerships across the world. The brand seeks to interact with suppliers and engage consumers via a strong brand image and informed market positioning.


Suncoast Gold Macadamias "8th Sin" Brand Naming & Strategy

Suncoast Gold Macadamias is Australia’s leading supplier of quality macadamia nuts and associated products. The boxed confectionary market is saturated worldwide and Suncoast Gold Macadamias has restructured to meet the changing market conditions with a host of subbrands being developed.


Churrasco Da Bahia Brand Strategy & Activation

Tusk managed the Churrasco Da Bahia brand development process from initial research, brand strategy and naming through to activation.


SAFE Brand Strategy & Activation

Safe is a well-established market leader in the health and lifestyle market, a wholesale distributor of health foods and related products throughout Australia and overseas. Having been established in 1992, Safe’s branding had become tired and worn-out, so Tusk were commissioned to carry out an entire re-brand in order to stand out from the crowd in an over-saturated market.


VARIOUS Brand Archive

Tusk is well versed in brand development, positioning strategies and market execution. All brands are approached individually in order to claim a unique market position and to present a strong brand offering to the marketplace.