"Create something magical and then bring it to life"

“Create something magical and then bring it to life”.

Tusk were appointed in mid 2008 by Crystal Castle to create a new look and direction.

Nestled in Byron’s beautiful hinterland, the Crystal Castle offers an enchanting getaway reflective of the spirituality and element of escapism that the area is famous for. A lifetime of passion has seen the magical grounds transformed into “something magical” and Tusk were thrilled to bring it to life and showcase all it has to offer through beautiful brand creative and communications.

Tusk worked on developing a new positioning strategy for Crystal Castle with the “Enrich your Spirit” campiagn launching in time for the christmas holiday period. Tusk’s full cross-discipline strategic and creative team were utilised on the project creating a new identity, copy, sales colateral, website, photogrphy, TVC, Radio and print advertising.

“We have enjoyed working with Crystal Castle assisting them to rethink their brand and ongoing marketing and communicatons strategy. Having grown up in the Byron Bay area, Crystal Castle was part of my childhood. The opportunity to work with this magical place and the people who have created it has been a pleasure...”
Catheryn York, Managing Director, Tusk.

Watch the TVC here www.crystalcastle.com.au