Thursday 17 December 2009

Does the creative sell the product?

I love this ad, its beautifully shot, has captivating music and is all round a lovely piece of work. But unfortunately I cant help but think "beautiful work....wrong message!" Does it actually sell Daylesford? 

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Monday 10 August 2009

Nationwide "Spilled Paint" Advertisement

I came across this great Billboard which is the latest for Nationwide Insurance in the US. This eight-story advertisement required covering an office building, a nearby parking lot and some cars in yellow paint. Crazy but so effective I love it!

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Friday 17 July 2009

Evian Live Young "Rollerskating Babies"

I love this campaign...Evian's "Rollerskating Babies" has smashed all previous records for viral video campaigns with 14 million views. It has generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each. The website was a bit disappointing though as I found it hard to gather information

 

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Monday 6 July 2009

Effective Cut Through Advertising

This is really cool technology being applied to bus stops in Germany. They change their content when someone is looking at them by using a built-in camera with eye-tracking technology. This allows it to tell exactly when someone is checking it out and changes the content accordingly. This particular ad is an anti-domestic abuse message for Amnesty International. When no one is looking, it shows a man hitting his wife. But when you look right at it, it changes to a picture of the couple looking happy and normal. Effective cut through...

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Thursday 11 June 2009

Cool by Association

Here is an example of another companies advertising dollars promoting the social giant. In this TV spot for the launch of the Palm Pre, Sprint uses Facebook to show that the social network is accessible and live on the smartphone. The commercial shows a day in the life of a rock vocalist, as her Facebook page gets updated and refreshed throughout the day. Most of the 30-second spot belongs to Facebook, until a voice-over comes on and reveals that the ad is actually for a handset.

This is not the first time we have seen Facebook used to connect the audience with a brand. Apple built an entire 30-second commercial last year around the popular social network, showing how to access and interact with the application on the iPhone.

So is it smart to target Facebook users? Through association with the social-media icon, brands can become immediately relevant to a loyal user base (half of all facebook users log in at least once a day). Brand association has been araound for a long time and if its the right product/service then in a nutshell..Yes. But remember direct association alone is not enough. Brands must deliver on their promises and be viable to succeed in what is a very saturated and educated marketplace.

 

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Friday 5 June 2009

Microsoft, chipping away

Chipping away at a giant (APPLE), can't be easy. Recent advertising campaign, 'fun up your home' exhibits an out of the box side to Microsoft that their competitor flawlessly exudes time after time. Perhaps they feel that if it has worked so well for Apple, that they too should follow along the same path.

I happen to feel that this is perhaps a misguided step for Microsoft. Mac have claimed their position in the market; they are new, exciting, cutting edge and completely tuned into the culture of Generation Y, Millenials and Early Adopters of every age category. Sure, it's a blow to the gut for Microsoft, after all it's a mighty lucrative slice of the market that they simply won't win over.

The ad simply proves that effective positioning is more important than a cool idea any day of the week...

 

 

 

 

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Monday 11 May 2009

Magdentifier

Neat little tool, helping you find out your true Mag Colours....

Answer a series of quirky questions to discern the magazine for you.

Follow the link to take the quiz now.

PS: I'm a Yen, Amelia and Q magazine kinda gal.

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Friday 24 April 2009

Levis Paint Campaign

An agency in Brussel's, TBWA, has produced an awesome print ad for Levis paint. The fashion manufacturer has crossed over to interior design, and judging by the ad, they're not doing a bad job.

 

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Tuesday 7 April 2009

Swiss Skydive Campaign

Developed for a Skydive company this ad in particular is smart thinking.Giant floor stickers were placed in elevators, replicating the view from the perspective of a skydiver.... when leaping into a city skyscape that is!

The guerrilla campaign attracted much attention and a highly reactive response.

 

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Wednesday 25 March 2009

Subliminal What!

That's right.... Subliminal Messages.

McDonalds was apparently caught out placing subliminal messages within a television program that they were a sponsor of.

The Iron Chef was viewed by an American boy while he was watching the show on his home computer. As he was viewing the TV show, he thought he saw a red flash. The boy rewound the show and watched once more. Sure that he saw it again, he rewound and slowed the framing down.

There it was. For just one thirteenth of a frame the screen flashed McDonalds!

The idea behind this subliminal message was the hope that people watching this program would see the food on the show, want food themselves and then subconsciously think of McDonalds. Smart move I say, had they of not been caught out of course.

Click Here to watch it play out for yourself on YouTube.

 

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Thursday 19 March 2009

Fitness First - Wait Watching

Imagine sitting down and looking up to see your weight splashed across a bus stop for everyone to see! Terrifying I would think. No more living in denial about the size of your waist line thanks to this guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight up in lights when they take a seat at this Rotterdam bus stop. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level.

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Tuesday 10 February 2009

I Dead

NSW Police have launched a clever print campaign in an attempt to raise public awareness to the number of teenagers who have died as a result of listening to their iPods. It has reached astonishing levels.

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Thursday 29 January 2009

Crystal Castle TVC

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Monday 5 May 2008

The Happening

Check out this experiment conducted for the movie "The Happening"...brilliant and freaky!

http://whatishappening.com.au/widget.html

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