Monday 6 July 2009

Effective Cut Through Advertising

This is really cool technology being applied to bus stops in Germany. They change their content when someone is looking at them by using a built-in camera with eye-tracking technology. This allows it to tell exactly when someone is checking it out and changes the content accordingly. This particular ad is an anti-domestic abuse message for Amnesty International. When no one is looking, it shows a man hitting his wife. But when you look right at it, it changes to a picture of the couple looking happy and normal. Effective cut through...

• By Catheryn York
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