Saturday 18 July 2009

Russia ranks first in social network engagement

A report by ComScore revealed Russia is the world’s leader in online social network engagement. The report looked at 40 individual countries and their total online population and then compared that to the number of people who use social networks. Russia ranked number one with 59 per cent, or 18.9 million people, visiting a social network at least once in April.

This surprised me as I assumed the likes of the US would be a leader in social network penetration because of the prevalence of social networks such as Facebook, Twitter, Youtube and MySpace, into their culture. The US however ranked ninth in the study, well behind countries such as Brazil, Canada, Puerto Rico and Spain.

The report shows of the 1.1 billion Internet users in the world, 734.2 million are using social networks. This means 65 per cent of the world’s online population is accessible - for free - via their social network of choice. Amazing!

• By Catheryn York
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