Gold Coast Australia sails into San Francisco

• Tuesday, 3 April 2012
• By Tusk
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I've got a thing for San Francisco - I can't quite pin point exactly what it is, everything about it I love. Having spent only a total of 2hrs there on a flight stopover from Hawaii to Vancouver (and didn't leave the airport) - I'm determined to get there and take a look around one day soon. Below are a couple of pics of the yacht TUSK branded for Gold Coast Australia as it enters San Francisco Bay on Saturday and takes out another first place in the most recent leg of the Clipper Round the World Series - you can follow the progress of the team here

GOLD COAST SUNS // 2012 RETAIL

• Tuesday, 3 April 2012
• By Tusk
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With a new season, comes new supporter wear, apparel and merchandise. Following on from 2011,TUSK have once again teamed up with the Gold Coast SUNS this time to develop a new retail brand and catalogue for the 2012 season. The challenge this year was to develop a brand that gave the 'retail' division it's own distinct identity, one it could take ownership of, but wasn't completely separated from the overall club branding.

The solution was a design which utilised some of the existing brand elements of the club but extended on these with different typefaces and textures. The concept behind the retail catalogue required a photoshoot centred around a series of flat lay 'scenes'.  Setting these up in various 'football / gold coast lifestyle' locations provided a unique feel, no commonly seen in this space and gave the products some context.

Big thanks to Jaimee at JAKRABBIT Photography

SUNSHINE

• Wednesday, 28 March 2012
• By Tusk
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A fascinating short documentary on an American advertising producer in Shanghai selling fast food to the Chinese. A really interesting and beautiful piece.

Lego, Imagine

• Tuesday, 20 March 2012
• By Zoe Bruce
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Guess who?

'Intelligent campaign for Lego by Hamburg's Jung von Matt gets you to use your grey cells. Lego blocks reconstructs well known cartoon characters but in a minimalist way.' (creativity-online.com)

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