The Gold Coast SUNS recently wrapped up the 2013 season with their annual Club Champion event. Not so surprisingly, Gary Ablett took out the main award on the night.
TUSK worked closely with the SUNS, branding the event and developing a range of collateral that covered program booklets, tickets, video loop, EDMs along with a dedicated website hub allowing fans to interact with a real-time 'round by round' points tally and awards online as they were announcement throughout the night. A customised 'social wall' collated social channels into one area and facilitated conversation through the events official hashtag.
Congratulations should go not only to the players and coaches but to all the off-field team that we work with so closely on such a great season. We're already underway with projects in preparation for next season and looking forward to an even bigger 2014.
Following on from a successful showing at the Sanctuary Cove International Boat Show and leading into the Sydney International Boat ShowTUSK have continued to work closely with Maritimo on a broad range of projects across print, digital, social and video. The 'Crafting Dreams' website being once such project. With a tight deadline of only 4 days, TUSK were able to have the small website developed and live, populated with content to provide a platform for Maritimo's audio visual content prior to the show.
This coming Saturday sees the Gold Coast SUNS take on Collingwood at home which is the first game of a huge back to back weekend of footy at Metricon Stadium. With two of the AFL's big guns, Collingwood and Carlton playing consecutive weeks on the Gold Coast, TUSK were asked to develop a creative campaign with the proposition of packaging these two games together. Shaping up to be two of the toughest games of the SUNS' 2013 season, 'Sat2Day Showdowns' along with it's 'gladiatorial / battle like' treatment was born. Supported with a '2 Game Pass from only $69' offer tickets are selling fast - don't miss out.
The campaign is currently rolling out across printed media, online ads, digital and social channels along with an AFL TV advertisment.
The guys at Cookie are at it again with the release of the latest helmet in their range, FUEL. The new FUEL helmet has been designed specifically to suit a variety of small format, point of view style video cameras such as GoPro, Contour and SONY AS15. With the flexibility of the various camera mounts along with 12 great colours to choose from, falling out of the sky has never looked so good. TUSK has been working with Cookie, developing advertising material to support the launch in both the upcoming northern hemisphere season as well as locally. We are also hard at work on some new digital developments which we are looking forward to releasing soon.
With over 400 staff and over 30 branches nation wide, Onsite Rental Group are one of Australia's largest project solution providers. TUSK and Onsite have been working closely recently to redevelop a range of brand collateral pieces.
One of these recent pieces being the design of the Onsite Capabilities Statement brochure, a key sales tool and brand statement. TUSK have developed a bold, modern look and feel along with the introduction of an angular shaped design device reflecting the shape of a mining tenement, site or parcel of land. With more projects currently underway we're looking forward to developing further across a range of different executions
With some real momentum on the back of solid performances in the final games of 2012, a committed preseason including the Arizona camp, and the bold '20.one.3' commitment - 2013 is shaping up to be a big year for the Gold Coast SUNS. With a lot of exciting news to communicate to club members in the lead up to the opening round, TUSK got to work putting together the 2013 Pre Season Guide.
The 48pg magazine features a range of editorial pieces, interviews, player profiles and fixture information. It's free and exclusive to club members only, just another benefit of a SUNS' membership - interested? 'Take Your Seat' for 2013 now >
Ahead of the 2013 school year, Canterbury NZ has developed a social media campaign aimed at remaining relevant to the youth demographic and securing their hold on the lucrative School Leavers market.
A first for the retail giant, Canterbury NZ has selected social media as the driving force for their ‘Remember This’ School Leavers campaign.
Hosted at CCCRememberThis.com.au the campaign interacts with Instagram and asks School Leavers to capture their day-to-day school moments; tag them on instagram with #cccrememberthis; vote, share and win.
Canterbury NZ are celebrating the School Leavers of 2013, and as a long standing brand, the campaign is aimed at reconnecting with their market and improving their relevancy in 2013 and beyond.
The adoption of social media represents a new era for the company and is a key tactic in their brand strategy; with their move to social media a testament to the relationship the brand has developed with their Melbourne based agency, TUSK Agency.
Says Catheryn York, TUSK Agency’s managing director: “The need for brands to evolve in our current landscape is now more prevalent than ever, Canterbury NZ must connect with the youth market in their world, which is why social media is a key component in the brand’s repositioning strategy.”
In the lead up to the Rd3 'QClash5' matchup between the Gold Coast SUNS and Brisbane Lions at Metricon Stadium, we've just gone live with 'QCLash5 Tug of War' Facebook app. Encouraging supporters of both sides to get behind their teams, you've got the chance to participate in an onfield kicking competition along with winning 4 x Virgin Lounge tickets for the match. Get behind your team and we might see you in The Lounge on Sat 13th April:
Leading into the highly anticipated world release of the new Maritimo M50, TUSK have developed an M50 mini-site showcasing the new luxury motor yacht for the launch. The M50 website takes advantage of the beautiful image library, showcasing the M50 with large visuals in a responsive design to suit displays of various devices. The site is built on TUSK's CMS, with focus given to social channel integration and TUSK's 'Habitat' e-marketing system.
If you've got some spare change and are in the market for a new luxury motoryacht or maybe just like to dream, you can take a look here:
Approached by Canterbury to develop the site following the success of the TUSK built 'CCC Teamwear DYO' site, we have continued to worked closely with the team at Canterbury to develop a site which takes advantage of the flexbilty of TUSK's own cutom built CMS in providing a range of solutions to meet their specific needs and requirements.
Yesterday marked the launch of the new City of Gold Coast brand. TUSK was in attendance for their 7am launch event at the Broadwater Parklands and the stakeholder lunch held at Metricon Stadium. The unvelinings included the brand itself, which can be viewed here, as well as the City vision, and the Brand Values, with which TUSK contributed to.
Engaged by the Gold Coast City Council in 2010, TUSK undertook a 2 year research and development project to determine a set of Brand Values for the Gold Coast. The research project incorporated key strategic activities, these included:
/ In-depth stakeholder interviews
/ Secondary research review
/ Focus groups - Gold Coast, Brisbane, Sydney and Melbourne
/ Council workshops
Feedback and insights gained from the various research activities enabled TUSK to determine 5 Brand Values, 5 Personality Traits and an Essence for the City. The City of Gold Coast have adopted the Brand Values into their ongoing strategies and will make use of the Brand Values in their internal decision making processes and external initiatives.
We are very excited to have contributed to the next step forward for the Gold Coast, as a City to be recognised on a world stage, and we invite your commentary on the City of Gold Coast Brand Values...
TUSK have been busy of late, working closely with Canterbury of New Zealand (CCC) developing a national campaign for their 'School Leavers' garment range. The campaign, which will be released nationally in coming weeks will focus predominantly on social media activation supported by printed sales collateral.
TUSK recently delivered Equalize Training Company with a Brand Strategy, aimed at improving the profile of their business and simplifying the engagement process. Equalize has a varied service offering and as such, they service a diverse range of clientele, including business', individuals and professional sportsmen and women. In order to minimise confusion amongst prospects and to streamline the engagement process, TUSK has established a brand hierarchy and a series of brand markers to represent the various divisions of their business.
The various brand markers have been designed to work together to represent the entire service offering, and in addition, the brand markers work stand-alone to allow for the delivery of more targeted communications.
The overall look and feel of the brand is highly professional, representing the direction of the company and the calibre of their clientele. Even though the brand represents new aspirations for the company, design devices speak to the origin of the company and their core beliefs. The brand mark incorporates an oxygen (O2) symbol and circles to represent bubbles, which speak to their beginnings in Breath Enhancement training.
TUSK were so impressed with their service offering that we ourselves have undertaken both their Corporate and Profile Training, and we invite you to take a look at the Brand Strategy results below...
The Gold Coast SUNS recently launched their latest campaign for Membership 2013. The new “Take Your Seat” campaign is an invitation to experience all that the SUN’s have to offer, ensuring you don't miss a moment on their path to bigger and better successes.
TUSK developed the new creative strategy to champion the players, the fans and the entertainment experience illustrating that membership with the SUNS is more than just a football game. The “carnival” feel supports their reputation for “best match day experience” (Voted no.1 in the AFL in 2012), and is a bold and youthful approach, removed from the traditional ‘hardcore supporter’ push of many AFL Clubs.
Campaign rollout is currently underway across membership collateral, print, digital and social mediums. Expect the unexpected, don't miss a second of action, and “Take your Seat” with the SUNS for 2013
With our friends Ash and Shane recently engaged, we have designed these engagement party invites for the couple. To be viewed as a double sided piece, these cards are a fun play on their two names, blending these together in the type with 'a new years eve celebration'.
Citing our previous work and experience with developing brands for the mining / power generation industry, TUSK were approached by power generation specialists Bison Industrial to develop a brand identity, assets and related collateral for the new company. Operating out of their two primary locations of Australia and Dubai, Bison Industrial have quickly developed with 11 branch and satellite locations across the world.
The client came with the 'Bison' name and a strong brief of creating a brand that represented the 'strong, tough, reliable' values of the company and products. Projects to date have included logo development, brand guidelines, company stationary, capabilties statement and product and vehicle livery.
The Gold Coast SUNS have headed to Arizona, USA for their annual pre-season, high altitude training camp. In order to continue communication with their fans and keep them up to speed with all that's going on, TUSK have developed a dedicated custom 'Arizona' hub within the website. The hub provides fans with the latest video and news feeds and integrates with social channels - Facebook, Twitter, Instagram.
Hitting the mailboxes of members over the last week has been the Gold Coast SUNS 'Season in Review' magazine. In the latest format for this offering, TUSK worked closely with the SUNS to develop the 52pg magazine, providing club members with an exclusive review of the 2012 season and a look forward to 2013.
"Sparking renewed interest, engaging local residents and driving traffic to this nightlife destination leader."
Surfers Paradise experienced a long standing positive reputation and local regard. However, over time the destination suffered negative press, media and exposure surrounding precinct activity and safety levels. Ultimately this has decreased the appeal for local visitors to visit the area, especially during the evening hours.
Surfers Paradise boasts the most dense number of licensed venues on the Gold Coast, yet has lost market share to alternative destinations. Primary competitors have grown to include Broadbeach, Coolangatta, Byron Bay and Brisbane, it is the goal of Surfers Paradise Alliance to draw local visitors back into the precinct during night hours and to regain market share.
Strategy / Solution
Re-positioning Surfers Paradise as the ‘premium night life destination’ for the 3 hour drive market, engaging consumers to re-enter the precinct. The “Surfers Paradise Nights’ campaign will run over a 12 month period primarily driven by a social media, with supporting above the line activity. Campaigns are highly visual and presents a point of difference to past marketing activities and current competitor activity.
- Campaign Strategy
- Mobile Application & QR Code integration
- Newspaper & Magazine Advertising
- Facebook, Twitter, & YouTube
- Public Relations
- Street Banners
- Social Promotional Apps
- Bus Shelters
- Radio Advertising
Last weekend saw the Gold Coast SUNS host their '2012 Club Champion' awards night wrapping up their second season in the AFL. TUSK were asked to develop an identity for the event along with the rollout of a range of collateral and applications. Logo, invitations, tickets, program / menu booklets, screen slides were all developed along with a digital 'live' hub within the website which allowed supporters to follow the event online. The live hub allowed supporters who couldn't attend the event to follow online with realtime points tally being updated through Ajax as they were annouced on the night. As the night unfolded, supporters were kept up to date with feature videos, winner profiles and news posts. The hub also integated the SUNS' Facebook, Twitter and Instagram feeds allowing for a dialogue with their social network and fans to interact.
No real suprises with Gary Ablett taking out the overall 2012 Club Champion award on the night and the team now take a well earned break before heading to Arizona for a high altitude training camp. Congrats to all on what was a tough, but great season - we're looking forward to 2013.... it can't come soon enough.
Our latest project for Hard Rock Cafe has seen TUSK develop a Facebook app promoting their 'Pink Stumps Day Beach Cricket' and 'Pinktober Gala Dinner'. A great intitiave as part on Pinktober with funds being raised for the McGrath Foundation.
To secure your place on the either Michael Bevan's or Adam Hollioake team for the beach cricket - click here
For more information and secure your spot at the Pinktober Gala Dinner - click here
TUSK have teamed up with Metricon Stadium to develop a brand for their new pre-paid system. "PrePlay' is an Australian first, allowing customers purchasing tickets at Metricon Stadium events to load extra monetary value onto a PrePlay ticket which can be used at the event to purchase food and beverages around the stadium. This progressive, cashless system will give customers the ability to quickly and easily redeem the loaded value by simply scanning their PrePlay tickets at outlets around Metricon Stadium.
TUSK worked through a detailed naming process before moving on to developing a logo and branding elements that met the brief - a simple, uniquely identifiable mark that represents the function and benefits of the offering.
Launching this weekend at the Gold Coast SUNS final home game against Carlton, Metricon Stadium is offering guests an additional $5 worth of value on-top of any PrePlay tickets purchased online for use at the match.
TUSK has developed a positive and engaging brand for the 2012 Surfers Paradise Festival (which runs from 20 June – 15 July2012). As the Gold Coast’s largest community festival, the free event showcases music, entertainment, arts and food and this year aims to attract upwards of 90,000 attendees.
The brand aims to assist in the repositioning of Surfers Paradise as family friendly, whilst continuing its appeal to their core youth market. The new brand has wide appeal and introduces an icon, which is symbolic of the natural and man-made characteristics of the precinct: Beach, Sun, Streets & Parks. Design elements have been developed for each characteristic and allows for the location of events and entertainment to be effectively communicated to the market.
The creative is rolling out heavily across outdoor and print mediums, with the support of online and social media, as well as a dedicated mobile app.
TUSK has been working with the guys at Unit since 2007 and it's amazing the growth they've seen over these past 5 years. The guys are currently rolling out a new logo and brand look and feel - something that really hasn't been seen in the motocross / BMX industry before. As part of these developments, we've been working across some recent changes to their ecommerce website introduce this new lighter / minimal feel along with some other functional improves. You can take a look here
Gold Coast Australia has claimed it's tenth victory of the Clipper 11-12 race - that's 10 wins from 12 races! Below are a couple of photos from this last leg with of the Gold Coast Australia yacht TUSK branded, with the Manhattan and the Statue of LIberty in the backdrop.You can take a another look at the design here or keep up to date with the Clipper Series here
TUSK have once again teamed up with the Gold Coast SUNS to develop a new campaign that we'll be rolling out over the next few weeks. We were approached with the brief to develop a new creative campaign, that would lead the game day marketing activity. With the season well underway and with many SUNS fans already securing their memberships earlier in the season, the focus of this campaign is aimed at casual game day attendees. A recent AFL poll has the SUNS being voted with the '#1 AFL Match Day Experience' - with so much more than just the on-field action going on a SUNS game at Metricon Stadium. If you haven't gotten yourself to a game yet, get along and check it out - it's a great day / night regardless of whether you are a huge football fan or not.
The new campaign featuring a 'carnival' type creative feel and enticing the Gold Coast to 'COME OUT AND PLAY" has begun rolling out across outdoor, press, digital and social with more to come in following weeks.
The annual Sanctuary Cove International Boat Show held over the weekend saw Maritimo launch their new brand look and feel along with some highly anitcipated new models. We were proud to be on hand to celebrate the launch with the Maritimo team and see the first pieces of the rebranding roll out. Following on from our international and national research, TUSK developed a brand strategy and customer focused creative direction. The refreshed look and feel aims to differentiate the brand from the competitors and position Maritimo as the pinnacle for true boaters.
With more new models planned for release in 2012, a series of boat shows exhibitions and events, and a new brand positioning, we're looking forward to some exicting times ahead.
We've been busy working with the Gold Coast SUNS on a range of social and digital applications over the last few weeks. Developed to sit within their website and/or Facebook page the applications have been aimed at membership recruitment, database building and sponsorship activation. Below is little peek at a selection of these:
I've got a thing for San Francisco - I can't quite pin point exactly what it is, everything about it I love. Having spent only a total of 2hrs there on a flight stopover from Hawaii to Vancouver (and didn't leave the airport) - I'm determined to get there and take a look around one day soon. Below are a couple of pics of the yacht TUSK branded for Gold Coast Australia as it enters San Francisco Bay on Saturday and takes out another first place in the most recent leg of the Clipper Round the World Series - you can follow the progress of the team here
With a new season, comes new supporter wear, apparel and merchandise. Following on from 2011,TUSK have once again teamed up with the Gold Coast SUNS this time to develop a new retail brand and catalogue for the 2012 season. The challenge this year was to develop a brand that gave the 'retail' division it's own distinct identity, one it could take ownership of, but wasn't completely separated from the overall club branding.
The solution was a design which utilised some of the existing brand elements of the club but extended on these with different typefaces and textures. The concept behind the retail catalogue required a photoshoot centred around a series of flat lay 'scenes'. Setting these up in various 'football / gold coast lifestyle' locations provided a unique feel, no commonly seen in this space and gave the products some context.
We've recently completed the Gold Coast SUNS - 2012 Season Guide. The 44pg magazine / booklet is a preview of the upcoming 2012 AFL season, showcasing a range of editorial features and articles along with a full series of player profiles. The guide is exclusive to members only and as such, aims to provide them with that inner-sanctum experience and content not availble elsewhere. With the imagery playing a large part in achieving this, the player profiles were shot in a casual / fun style providing a glimpse into the player's off field personalities. The casual / fun approach carries through to the CEO's message featuring a great shot of CEO Travis Auld, holding court at his desk, centrefield on the turf at Metricon Stadium.
The 2012 school year is well and truly underway and with it brings the second year of the Gold Coast SUNS' 'Shine' program. The program is a SUNS' initiative promoting healthy and active lifestyle amongst schoolchildren in south-east QLD. TUSK are proud to again have worked closely with the club on the development of this year's program booklet.
Late last year TUSK released a new web presence for nmc. The company required 2 websites, each delivering custom content for the B2B and B2C markets. In order to streamline their processes, TUSK custom developed their CMS to allow for both websites to be adminstered via a single CMS administration. To add another level of integration, custom data collection feeds were implemented on each website allowing for subscription data to be fed back into one convenient location, their Habitat Mail e-marketing account. The front end of their websites act as a great brand and information resource for their retail and corporate consumers. To take a look for yourself, follow the links below:
Heading into their second year in the AFL, we've teamd up again with the Gold Coast SUNS to develop some new creative around their 2012 Season Launch. Applications covered digital, print and outdoor. The official launch takes place this Saturday, February 18 at Metricon Stadium and is a FREE event for all.
TUSK recently completed works for high-end corporate health provider 'Ignite Life'. The business operates in the areas of health, events, speaking and community, whereby an exciting, motivational and strong brand was required. The brand is dynamic in its look and feel and has been rolled out to cater to the businesses key marketing initiatives. The first stage of the brand roll-out includes:
- Powerpoint presentation template
- A5 word workbook / template
- Social assets (facebook, twitter and LinkedIn)
- Coming soon, brand website...
As the 2012 AFL season gets closer we've continued to work closely with the Gold Coast SUNS on a range of collateral for what will be their second season in the competition. A piece we've recently completed is the 2012 Corporate Hospitality brochure which showcases the range of corporate hospitality options the SUNS have on offer at Metricon Stadium this season.
The understated cover opens to reveal a unique cascading page structure with each facility presented with highest impact on a double page spread. To compliment the design, we've selected a premium uncoated stock along with foil embellishments to ensure that the design and finish directly reflects the high quality of facility and packages on offer.
Interested in what's available for 2012? - click here
Yorky Surfboards social campaign demonstrates the flexibility and power which the social medium provides. TUSK recently established a social campaign for Yorky Surfboards which sought to combine 2 media vehicles (facebook and direct mail) in order to achieve 3 key goals:
1. Prompt sale of excess stock
2. Drive traffic to the Yorky Surfboards showroom 'Sacred Ocean'
3. Grow database: facebook and e-marketing
The campaign features an online and offline component whereby the offline is intended to provide support for the facebook component. The facebook component utilises a fan gate and sweepstakes application in order to gain 'likes' and capture user data. Once fan data is captured, facebook and e-marketing tools will be used to engage and market to consumers on an ongoing basis.
The assets required to establish the campaign were as follows:
entry form (sweepstakes)
thank you page
As part of the rollout for their 2012 AFL campaign, TUSK have been working closely with the Gold Coast SUNS across of range of new projects. One of these has been developing some new signage, promotional truck skins and meeting room branding.
Above is a quick pic of the huge entrance sign greeting visitors to the 'Home of the Gold Coast SUNS'.
TUSK have recently completed the latest issue of the Gold Coast SUNS' 'Rise Up' magazine which hit member letterboxes this week. The 36pg 'members exclusive' magazine is the final issue for 2011 and celebrates the end of the club's exciting inaugural season in the AFL competition and looks forward to 2012. The new year will see an exciting change in format with planning already underway - so keep your eyes peeled in early 2012.
A nice little website we've just launched for the guys over at Roam. The brief was for a simple and clean way to showcase their great film production work that they could manage themselves through a CMS www.roamfilmpost.com.au/
Continuing our rollout of the new NMC brand, we've recently completed new branded environment graphics and signage for their head office. Combining organic elements and imagery with cleanliness and structure to form a friendly and professional internal brand environment.
Having just arrived in Geraldton, WA - Gold Coast Australia have not only taken out their 4th win from 4 races but have also just completed one of the most difficult legs of the Clipper Round the World Series. The gruelling 4,750 mile journey from South Africa to Western Australia across the Southern Ocean is notorious for providing some of the most extreme sailing in the world. The clip below shows some of the conditions Gold Coast Australia faced as they made the journey across - big seas, strongs winds and high speeds.
For a better look at the graphics TUSK designed for this yacht - click here
Following on from what was such an exciting inaugural season, the Gold Coast SUNS celebrated in style with their first 'Best and Fairest Awards' event. TUSK we are asked to brand the overall event including developing print ads, tickets, programs and menus - the brief: to keep it 'simple, clean and elegant'
Big congratulations to all those involved in the club for such a great first season and to Gary Ablett for taking out the top award for 'Club Champion'. There is plenty already underway and we'll have some great new projects to show you in the coming weeks. If you missing your footy fix and/or just want to keep up to date with all thats going on, you can follow the SUNS here.
Practical Engineering combines technical skill with practical know-how to produce innovative and functional outcomes.
This new brand combines a thought bubble encased by a technical drawing element in order to reinforce their business function and processes. In addition, a single colour red identity system was chosen, emphasising strength and quality.
The guys at Cookie Composites have released the latest addition to their helmet lineup - the 'G3'. Building on the technical advancements of the previous G2, the new G3 is taking to the new level with a tonne of tech features (and doing it all in some pretty cool colourways as well).
We've launched the 'G3' with a new print ad series which will be rolling out across Skydiving publications in the coming weeks.
We've been working with the team at Cookie since 2006 - developing the brand, product logos, e-commerce website, digital applications, print campaigns, tradeshow booths etc. So it's really great to see these guys go from strength to strength - and always on the cutting edge. We're also wishing Jeremy a continued speedy recovering from a close call with his R&D 'incident' a couple of weeks back.
So if your into falling from the sky and want to look good doing it - you can order your G3 online - worldwide delivery and you can even add a customised engraving option:
TUSK have been working with premium home builder Sanctuary 28 over the past few months rebranding the company from the ground up. Although not quite complete yet, in the meantime we have launched some digital assets to showcase and follow the construction of an 8 Star sustainable home on the Northern NSW coast of Casuarina.
The campaign “Sanctuary Eight”, delivered through both tumblr and facebook mediums, will be updated regularly by Sanctuary 28 founder Don Cotterill and architect Michael Schafer; providing ongoing commentary about the project as well as lots of tips and information around sustainable building.
Heading into the last game of the season, Gold Coast SUNS fans received a treat in their letterboxes with the latest issue of Rise Up hitting member households last week. We’ve been working closely with the SUNS on Rise Up over the last two seasons and with such an exciting inaugural season coming to an end, we had a lot to cover in the 40pgs of this issue. Packed full of articles, interviews, pics along with an awesome panoramic poster, we’ve pinned it as the best issue to date.
As a member’s exclusive magazine, Rise Up it’s just one way that the club gives back to their members. It won’t be long now until 2012 memberships go on sale – so make sure you get on board for 2012.
TUSK and the Gold Coast SUNS have teamed up again, this time with the release of the club’s first retail merchandise catalogue. The 16pg ‘End of Season Sale’ catalogue features the full range of supporter wear and merchandise, from the official on-field apparel through to baby bibs and plush toys.
Metricon Stadium set the scene for a great afternoon photoshoot - players and talent showcasing the range in a variety of scenarios and settings. The full range of product shots to be used with the product details inside the catalogue were then covered in a dedicated studio shoot.
The SUNS’ final game for the year is at Metricon Stadium this weekend against Hawthorn and will see their first season in the AFL come to a close. Why not grab yourself a deal on some merchandise (it will only be their inaugural year once) and get along to the final game to show your support.
“40,000 miles of ocean racing and around 450 people facing the challenge of a lifetime”
Thats what can be expected now that the Clipper 11-12 Round the World Yacht Race has begun.
As the Gold Coast City’s 64-foot yacht embarks on its maiden journey, TUSK cant wait for it to reach our shores to see first hand how the graphics we deisgned look on the water. The Gold Coasts unique environment take centre stage, celebrating the sun, the hinterland and the ocean, all connected in a colourful and dynamic scene.
The yacht will arrive on the Gold Coast between the 11-13th December and lets hope we are leading the way!
National Mortgage Company is a leader in the non bank lending and financial services sector. After a brand architecture workshop and extensive research TUSK found that the company was known for exceptional customer service, innovative products, and an authentic style of conducting business. Their image however projected an outdated and conservative personality, not the complexity and dynamic nature of the company. TUSK’s aim was to re-energise the brand by adding more emotion and charm without comprimising on the serious character of the company.
TUSK created a brand communication strategy incorporating a change in name to simply “NMC”, the brand driver
'The Banks Branch', and the creation of a unique and easily identifiable brandmark. All complimented by a strong yet approachable colour scheme.
Implementation is now in progress and includes the development of brand guidelines, corporate literature, marketing collateral, environmental graphics and a refreshed digital presence.
He may be the epitome of strength, resilience and vibrancy but it turns out the official mascot of the Gold Coast SUNS, Sunny Ray, has terrible handwriting, so to help Sunny out, we have developed him an official signature authenticating anything as coming directly from Sunny himself.
A new studio calls for new arts so we hope you like the latest addition to TUSK HQ. We have big plans for the BIG office wall.....currently being concepted which involves print, collage, cuts, inks and projections......but that's all we can say for now...stay tuned.
A Chocolate Fairytale...Although not chosen we cant help but let you in on a sneak peak of an earlier concept we developed for Lips. Hand rendered lettering and intricate design bought to life a chocolate wonderland.
With eight matches at the Gold Coast SUNS brand new home on the Gold Coast including matches against 2010 Toyota AFL Grand Final teams Collingwood and St Kilda, there’s more opportunity to catch live AFL in QLD in 2011! This is the second clash against Western Bulldogs for the 2011 Toyota AFL Premiership Season, get behind your team the Gold Coast SUNS at their home Metricon Stadium.
TUSK recently completed stage 1 of works for a chain of chocolate concept cafes. Our client in Abu Dhabi sought to create a fun and engaging dining experience for chocolate lovers young and old. Tusk presented 3 unique concepts, each steeped in experiential marketing potential, with strong brand stories and support rationale.
The end result saw an amalgamation of Western and outlandish themes with an emotive chocolate love affair. Our vision for the chocolate concept cafe is featured below:
Chocolate that moves you to feel love. A chocolate experience that is more than sensory, one that ignites passion, love and loyalty. The sight, smell and taste draw us in and the desire for chocolate devours us. Our relationship with chocolate is electrifying to the core. A sacred and sensational encounter. Inside whirls with passion and intense experiences for all ages. Where the divine and delicious are on show and where novelty, interactivity and the unexpected are presented at every turn. Breathe, hear, see, smell, taste and fall deeply in love with chocolate. Be captured by our world and engulfed by the exceptional experience.
An exciting destination awaits, far removed from anything you’ve known before!
Passionate about providing an unprecedented level of quality craftsmanship and customer service, Sanctuary 28 specialise in building prestige homes strongly influenced by coastal living.
Tusk were asked to give their existing brand a makeover, the goal being to highlight the essence of Sanctuary 28 and reposition the company in the marketplace. Encouraged by the passion of the owner and extensive market research we set out to develop a brand that reflected their beliefs and values. Tusk devised the brand driver "welcome home" .... that feeling when you first step into your Sanctuary 28 home. The brandmark is inspired by 28 degrees latitude - the location the Gold Coast lies in SE QLD, and is complimented by a calming coastal colour palette.
From the beautiful identity to the upcoming rollout of collateral, Tusk created a brand that is modern and elegant.
The momentum has been building for the past 3 years and the Gold Coast Suns have now hit the official AFL. The intensity has been growing in-line with the teams presence and fan following. TUSK has been supporting the team in its journey to join the official Australian Football League, by servicing their print and digital requirements. Our most recent projects include; the schools program Shine Magazine, press advertising, Stadium Bricolage sign, Metricon Stadium website and corporate stationairy, direct mail, online marketing banners, life-size player cut-out, promotional flags, pocket football guide, plus many more items. Our ongoing involvement with the Gold Coast Suns is a credit to their hard work and the dedication they have shown toward building a strong team presence and gaining the communities support.
Metricon Stadium will host its first sporting event this Saturday night as the Gold Coast Suns face off with the Geelong Cats. Metricon Stadium is the newest addition to the Gold Coast's growing hub of World Class venues and facilities. Tusk was proud to deliver the new website for Metricon Stadium, providing locals and visitors with an abundance of information and updates. Check out the site for all of your detail needs; events, functions, transport, news, media, social and contact details.
The Gold Coast Suns have launched their new 2011 campaign. The campaign will urge fans to get behind the team as they enter into the official league. TUSK worked to roll out their new campaign assets including; an interactive splash page, website re-skin along with social skins and artwork for facebook, youtube and twitter. Check out the brand new TVC on the splash page now and let us know what you think.
Tusk was recently approached by action sports fashion retailer Hit N Run, to develop an e-commerce website. Having seen the obvious potential in capitalising on their existing 'bricks and mortar' retail presence throughout south-east QLD, the move into e-commerce sees Hit N Run take their brands into the online realm and extending their reach nationally. In addition to the website development and comprehensive e-commerce functionality, the site also required extensive integration with third party warehouse stock management and customer loyalty rewards systems.
Tusk has teamed up again with the Gold Coast SUNS, this time creating the first issue of 'Rise Up' for 2011. The magazine, which is exclusive to SUNS members only, has had a slight change in format this year - moving up to a 40pg A5 booklet. Packed full of exclusive articles, images, events, as the first issue of the year there is a strong focus on introducing the team through an extensive player profiles section.
Great to see the guys get two wins straight up in the first round of the NAB Cup as well against the Sydney Swans and GWS. Get behind them Gold Coast - Follow them on Twitter here and 'Like' them on Facebook here
Tusk have had a great working relationship with the team at Wasp Diesel since 2008. Print campaigns, online marketing media, brochures, signage, internal documents and presentations... etc.
With the brief for a new corporate brochure came the need to create a new master image, one that that was not your typical in situ product shot, on that would demand more interest and could be used effectively across collateral in a new campaign. So with the fuel savings gained by the Wasp Diesel approach, what could happen to the fuel providers?
Below is a before and after of the new Wasp Diesel master image. The original stock image being treated and manipulated to create a new image - something far more compelling that tells the story.
View a little more of the work we have completed for Wasp Diesel here - click here
TUSK were delighted to be approached by global sportwear company Canterbury of NZ (CCC) and comissioned to develop a new online teamwear design tool. The brief was to design a 'playstation - like' tool that Canterbury customers could use to design their teamwear garments. The challenge was to design an exciting and visually appealing application whilst providing a high enough level of customisation for the the end user without overwhelming them with too many steps or processes to work through.
Orignally comissioned for the Australian and NZ arms of Canterbury of NZ - other global branches soon saw the value of this development and were brought in. The system is now being rolled out as the global teamwear design tool Canterbury NZ worldwide.
Along the with the launch of the Gold Coast SUNS and the development of the new Gold Coast Stadium, comes some exciting new corporate hospitality options for the Gold Coast and south-east Queensland. Working with the Gold Coast SUNS, Tusk have developed an online corporate hospitality brochure showcasing providing an exciting and easy to follow guide to the new facitlies and the options available.
We're loving the idea of "The Lounge" - casual, indoor/outdoor bbq terrace, bar, cafe and even live music! Check it all out here - you'll have to be quick though as 'The Deck' has already sold out.
We've been working on a tonne of cool projects for the Gold Coast SUNS. Here is just one of them - a short web video to conincide with the release of the 2011 Membership packages. Partners: Breeder
If your interested, you can view the Membership options here
Not sure which package is best for you? Then try the Membership tool we've developed - answer a few simple queries and the site will suggest the best membership option for you.
There's been a lot going on with the the official membership and corporate hospitality packages launch on Monday and the AFL Draft josted by the SUNS yesterday - so we'll post some of the work over the next few days to give you a look at what has been keeping us from having a life outside of work lately.
Again the guys at Cookie Composites are leading the way - this time with their new G2 skydiving helmet due for release next month. The new helmet is a follow on from the successful GAS model and is the first to bring motorocycle helmet visor technology to skydiving.
We've worked with the guys on a new product logo as well as a range of international print ads for Parachutist (USA), Blue Skies (USA), ASM (AUS) and Paramag (France) to announce the development and launch this new helmet onto the market. With a little help from their friend Bruno we are able to get the French ads translated to make sure we get the message across clearly.
So if you like throwing yourself off things from a great height then chances are these guys have something for you. Checkout the ecommerce website we built for them - offers a 'buld your own' function, multicurrency transactions and international shipping www.cookiecomposites.com
The latest issue of the Safe newsletter is out now. Tusk have been working with the Gold Coast based company and it's various divisions (including Gold Coast Laboratories, Safe Fertilisers etc.) since 2008 - developing a new brand along with their range of product sub-brands. Although only one of a variety of projects we worked on with them - the newsletter forms an integral part of the their marketing strategy providing information and advice via the articles from their qualified nutritonists and naturopaths.
Safe membership is completely free and will give you access to wholesale prices, bulk sizes and free naturopathic advice - if your interested you can get more info from their site here
You can view a small selection of the work we completed for them here . No product packaging has been uploaded yet but we will have some examples soon, although you may have already exmaples of this in stores as we work through the roll out.
We've recently had the pleasure of working with MP Contructions on a new wesbite for the Q400 company. A look through the Projects section of the site and the creativeness and exceptional quailty of their work is undeniable.
As a branding company we appreciate the role MP Constructions play in assisting their clients with providing great brand experiences. A shopfront, office or restaurant/bar is often the first (and sometimes the only) point of content customers may have with a brand - first impressions count and great ones last. So it's vital that it's done well.
So take a look through site here
On a side note - they also did the amazing fitout of East Restaurant and Bar - you can checkout the site we did for these guys here
We all know Footy's better with your mates - you may have your GCFC membership sorted but if your friends and family haven't then who will you be going with?
This is a direct mail piece we did with GCFC - quick shoot with the Karmichael and the guys to get the shots needed for the to get the message across and accompany the sign up form.
Unit Riders sales have boomed over the past few years as the popularity of the brand continues to gain momentum in the two wheel sports community. To compliment the companies physical sales platforms, Unit came to us to design for them a fresh new website and e-commerce solution to add to their sales network. If you're in a similar situation and have a large range of products to sell, going digital is a great solution. There are many advantages of having an e-commerce solution for your business, which we would love to discuss with you. So contact Tusk today to see your product sales soar!
Here's another look at Issue 1 of the "Rise Up" magazine we designed for the Gold Coast Football Club. Don't miss out again, issue 2 has just gone to print and will be available for all Gold Coast FC members very soon. So become a member today and get behind the team!
I thought I would leave you this afternoon with one of a number of print ads we have completed for the Coomera Springs development. These ads are being featured in a series of newspaper circulations. This type of advertising is very effective in creating brand awareness and information absorption from your target market. for more information on what we can do for your company, email me at firstname.lastname@example.org
World Travel Professionals new website was launched today. Its the perfect blend of innovative design, rich content and e-service solutions. The multi-award winning World Travel Professionals are fast becoming a leader in the travel sector continually updating and building upon their offerings. So the next time you are booking a business trip for you or your company, a holiday or cruise, visit www.worldtravel.com.au. Extreme satisfaction guranteed.
We at Tusk loooooooovvvvee chocolate! so when we were given the task of creating a name, identity, copywriting and product packaging for Suncoast Gold Macadamia's new product, it was like all our Christmas's had come at once. We must warn you that this new product is wickedly good, but don't take our word for it. Visit your local Woolworths store to purchase some for yourself.
Tusk was recently approached to develop an e-book to accompany Michelle Bridges' 12 Week Body Transformation program. You most likely know Michelle from here role as one half of the training pair in the hit TV series 'The Biggest Loser'. The e-book is designed to accompany the program assisting particpents with training programs, meal plans and recipes.
You can learn more about Michelle's 12 Week Body Transformation here - www.12wbt.com
Keeping busy with Gold Coast Football Club, Tusk took a look at creating this GCFC crowd as part of print campaign promoting membership recruitment. Don't expect to see a crowd of 2D illustrated characters at the next CCFC game though - they tend to be a little more 'animated' than these guys.
Keep an eye out for more of this crew popping up in coming months as the continue to spread the GCFC message.
If your a member of the Gold Coast Football Club you should have received your copy of the first edition new member's magazine in the post by now. If not, your missing out!
The new look sees a departure from the 6pg A3 newsletter format to a more compact 24pg A5 magazine. Having developed the previous newsletters, we new that as the club continues it's rapid growth and in turn having so much more to connect with their members about, a new approach to the format was needed. With a heap of stories, interviews and photos there a load of content here to keep the keen GCFC members at bay until the next issue lands in the post.
The new 'Rise Up' campaign has been released for Gold Coast Football Club urging the Gold Coast to get behind the club in the leadeup to 2011 AFL competition. The GCFC website and social networking sites not only required rebranding but a change in the approach to the way the content is delivered.
Checkout the website at www.goldcoastfc.com.au - if your not a GCFC member already, and want to part of this from the early stages, get behind the club and become a member
As Tusk conitnues to branch out into Victoria we would like to welcome the team from the Department of Sustainability and Environment - Victoria Government. The Department of Sustainability and Environment (DSE) is Victoria's lead government agency for sustainable management of water resources, climate change, bushfires, public land, forests and ecosystems.
Our first project was to develop a series of direct mail pieces for the thousands of households that had participated inthe Victorian Goverment's Watersmart Program informing them on some of the initial results gathered from the program.
The team at Pycon Constructions have gone interstate in looking to develop their website and gave us a call. The Port Macquarie based construction company are looking towards a big 2010 and required a website that will assist in driving new sales and provide potential customers wih the information required to assist with their decision making.
A peek at some branding for a new company we were commsioned to undertake. Having worked with this client on a range of other projects, they trusted us to take hold of a simple brief and deliver. "Keep it simple, clean and incoporate a red star". The challenge here was to develop a logo and branding in a way that delivered on the client's brief but could also be easily distinguished from the numrous other company logos using a red star as the dominant element.
We've teamed up with an international events management company who are putting together a 2 day action sports / music event on the Gold Coast in April this year. As part of the proposals to secure event sponsors, we have created some illustrations providing a glimpse into how the event setup could look. With the event yet to be officially launched, stay tuned for more details to what is looking like shaping up as a pretty cool couple of days.
Having worked with Unit for the last few years and assisting them with successfully taking their sales online, we have teamed up with the guys again, this time to expand further on the online store and incorporate their brand site into one overall global site. As Unit expands rapidly into the US and International markets the new site will support this growth offering worldwide online sales and ability to provide content specific to various localities.
If your into all things rugby and looking to get some great rugby gear online the checkout Rugby Incursion.Tusk have developed an ecommerce website offering rugby orientated gear with world wide shipping available. Initially focusing on selling Kooga gear, be sure to check the site regularly as the guys look to add to their range of stock continually. www.rugbyinc.com.au
New Silver Telecom website is live. We've worked with Silver Telecom for several years now and in conjunction with the launch of their new plans we have released a new, simplified website and along with advertising and direct mail material. If you live or work in Varsity Lakes check out the new plans SIlver is offering - www.silvertelecom.com.au
Tusk have been privileged to work with Gold Coast Indy since 2004 as their appointed digital agency. This relationship has continued this year with the exciting launch of the new Nitro SuperGP. As the new Gold Coast event takes centre stage in October, Tusk will execute a variety of digital strategies in the lead up to the event to ignite fan excitement.
Australian health food manufacturer, SAFE, required a complete rebrand in order to modernise their look and feel. Tusk developed a brand strategy to provide them with a competitive edge in what is fast becoming a saturated health market. Tusk delivered a complete brand overhaul, including a revised logo, product packaging along with member and company collateral.
Stay tuned for the release of their new website....??? - Maybe?? Yes i like!