AW for Dom Perignon

A special series of Dom Perignon bottles/packaging have been designed to pay tribute to the late Andy Warhol. The artwork was designed by the Design Laboratory at Central Saint Martin’s School of Art & Design, who were commissioned by Dom Perignon to reinterpret the iconic artists timeless ideals. These bottles will definitely be highly sought after and highly identifiable, as the company has never before tampered with their label. The special series will feature blue, red, yellow, lilac, yellow and emerald green labels. You can also watch the making of the designs here. 

Perrier X Dita Von Teese

 

To compliment the new range of “Paparazzi” Perrier products, Dita Von Teese has graced the entire packaging product line in order to effectively portray the companies creative direction for the glamourous vintage pin-up girl look of days old. The company have also launched a 100% interactive website also starring Dita Von Teese. This media rich website invites the user to enter the Perrier Mansion where Dita conducts a private tour of the establishment, with various actions to be taken along the way to move forward. This campaign is very consistent, the seductive and sensual feel Perrier are going for in my mind is perfectly executed through the details, the copyright, the text, branding, the muse, locations, packaging and design elements all breath sophistication. Ogilvy Paris worked with Perrier on this campaign. 

Standing Out is What it's all About

+ Clearsprings, Y Plus Yoga Centre 

Product packaging is a section of business which has multi-faceted possibilities. Packaging can be used as an extra form of advertising, for displaying a companies innovative & creative side, to inform consumers of product attributes & features, to reinforce brand identity, and obviously for functional/storage capabilities. Truly effective packaging will conjure positive emotions when placed in contact with consumers and furthermore will prolong, even stop the buyer from disposing of the packaging because they like it so much. If your packaging is looking tired or dull, it may be time to start thinking about updating your look. Contact me at sam@tuskagency.com for strategic advice. 



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