
TUSK recently completed works for high-end corporate health provider 'Ignite Life'. The business operates in the areas of health, events, speaking and community, whereby an exciting, motivational and strong brand was required. The brand is dynamic in its look and feel and has been rolled out to cater to the businesses key marketing initiatives. The first stage of the brand roll-out includes:
- Powerpoint presentation template
- A5 word workbook / template
- Social assets (facebook, twitter and LinkedIn)
- Coming soon, brand website...
Connect with Ignite Life, facebook, twitter >>
Sign up to PAPERKUTS, 2012 News from Tusk Agency.
Just put your details in HERE.



Yorky Surfboards social campaign demonstrates the flexibility and power which the social medium provides. TUSK recently established a social campaign for Yorky Surfboards which sought to combine 2 media vehicles (facebook and direct mail) in order to achieve 3 key goals:
1. Prompt sale of excess stock
2. Drive traffic to the Yorky Surfboards showroom 'Sacred Ocean'
3. Grow database: facebook and e-marketing
The campaign features an online and offline component whereby the offline is intended to provide support for the facebook component. The facebook component utilises a fan gate and sweepstakes application in order to gain 'likes' and capture user data. Once fan data is captured, facebook and e-marketing tools will be used to engage and market to consumers on an ongoing basis.
The assets required to establish the campaign were as follows:
Facebook
profile picture
fan gate
entry form (sweepstakes)
thank you page
Direct Mail
A5 flyer

For your chance to WIN a Yorky sled, click here!
TUSK have recently completed the latest issue of the Gold Coast SUNS' 'Rise Up' magazine which hit member letterboxes this week. The 36pg 'members exclusive' magazine is the final issue for 2011 and celebrates the end of the club's exciting inaugural season in the AFL competition and looks forward to 2012. The new year will see an exciting change in format with planning already underway - so keep your eyes peeled in early 2012.
Come and check the piece our Art Director did for the Foot Locker Art Prize. Not sure what he's been eating over in that corner, but he ended up in the forest with a high top.
You can 'Like' his Entry at the Footlocker Art Prize HERE
TUSK is on the move!
The studio will be taking a short hiatus on Friday 17th June in order to set-up-shop at our brand, spankin', new HQ.
For all pressing enquiries please contact us on, 07 5657 0609 or hello@tuskagency.com.
We appreciate your understanding and look forward to welcoming you to our new studio space in TUSKopia.
Kind Regards,
TUSK.

That's all we can show for now..in the meantime, things are starting to move out.
Need I say more.
TUSK are looking for a talented midweight to join our growing team. You must have at least 3 years experience working within a branding consultancy or design agency ideally working on corporate projects. You will support the design team to create, develop and document identity concepts and bring these to life across a range of print, digital and environmental applications. You must be a good conceptual designer who can think strategically and not just aesthetically. You must also be able to execute your ideas beautifully on the mac being fully proficient in CS3. Working directly with the Art Director you will be well mentored and supported.
KEY RESPONSIBILITIES
– Creatively develop content production on brand and digital development projects.
– Delivering design work of exceptional quality on-time
– Closely collaborate with the development team
REQUIRED KNOWLEDGE, SKILLS & ABILITIES:
– Above all - Passion
– Up to date knowledge of current design and interactive trends
– Expert, hands-on knowledge of Photoshop, Illustrator, InDesign, etc.
– Works well in collaborative environment
– Meticulous with design details and attention to quality
MUST SUPPLY a link to your online portfolio & your resume.
(please note failure to provide a portfolio demonstrating brand, print and digital design examples will mean your applications will not be considered...no phone calls, no written applications without work examples).
--
careers@tuskagency.com or click this link
--
TVM is on again this long weekend so make sure you get down to Burleigh Heads State School Oval to grab yourself some hipster wares and support some of our emerging Gold Coast designers.
Keep an eye out for our very own Zoe & co and her stall Tee & Treasure.

Really like the colours and textures Andrew used to create the skyline here - makes for a really cool image. Merging the two cities of Dubai and the Gold Coast, we used this image for a client piece on our recent trip to the Middle East last month.

We have positions available for an immediate start.
- Cold Fusion Developer
- PHP Developer (Drupal preferred)
- Marketing/admin (Graduate preferred)
More details available here

Remember how much easier it was in high school when you got your hands on a copy of last year's english essay that you just weren't quite smart enough to write? Well it seems that some people never learn. For the second time in two years, we have found that apparently our work is just so good that it has been plagiarised twice... by the same guy! Check out The Dream Lab's credentials document, look at all familiar? I guess we should be thankful that this time around he had enough forethought to change the name from Tusk to The Dream Lab and stop using our ABN.
A quick scan of his client list leads me to believe this guy loves alcohol, cars and clubs. Maybe The Dream Lab is a reference to his 'special place' where he dreams that his current clients are BMW, Barcadi and Titanium Bar.
I wonder just how long it is before he realises we've re-branded and 'borrows' our new layout too. Well, you know what they say... Imitation is the sincerest form of flattery!
See for yourself!

It's 2011 and TUSK has re-branded.
Introducing to you our new look and feel, one that works to exemplify our values,
our personality and our core belief.
Because, at TUSK
WE BELIEVE EVERYTHING IS POSSIBLE.
We hope you enjoy. x
Change is in the air at Tusk. More to come in the following weeks. In the meantime, enjoy this treat.
Happy Palindrome Day.

At Tusk we specialize in developing brand, advertising, digital and motion solutions for businesses in all industries. If it's your first time visiting our webpage or your Company is discussing the possibility of a full scale campaign or specific creative work leading into summer, you can get connected with Tusk, by signing up to our monthly newsletter, facebook & Twitter pages, which communicate our current work and creative direction. In the October issue, we announced collaborations with three market leading brands and to find out more about these developments, only takes a click of the mouse!

Tusk Agency received a MACCA award for the 'Best Website' in front of a sold out event on Saturday evening. The award was for the website which we designed for the Gold Coast Suns Football Club. We are very happy with this achievement and would like to thank everyone who was involved in the awards evening.
After only 2 and a bit months at the helm, our Art Director Nate went awol from the Tusk office.
After a few frantic phone calls and email messages we located him in the far north-west of Papua New Guinea. After befriending the locals, gorging himself on pounds of seafood and surfing himself senseless on what he calls "God's Left-hander", Nate is now back infront of his keyboard waiting for the next brief to hit his desk ... albeit a little sunburnt.


Our Managing Director, Catheryn York, had the opportunity to present at the NSW Tourism Symposium held at the beautiful Byron at Byron resort yesterday. The presentation included a case study of one of our clients, Crystal Castle, followed by a series of workshops with the participants.
Tusk have a number of positions available. We are looking for talented creative and passionate individuals so if thats you or you know someone whos looking let us know....
Business Development / Account Manager
We are looking for a driven Business Development/Account Manager with excellent new business skills to join our team and assist in building the agency. You will identify, pursue, and drive new business assignments with clearly developed strategy.
Business Development / Account Executive
We are looking for a driven Business Development/Account Executive to assist in building the agency. You will develop, close and manage new business opportunities, achieving revenue and sales targets, developing excellent relationships with clients and working closely with the Business Development / Account Manager on sales and marketing strategy.
Flash / Motion Graphics - Freelance
We are looking for a creative, passionate Flash/Motion developer to work freelance with our studio team.
Introducing to the world some brand new offspring.
Darren has been quite popular and busy in the last 9 months fathering 2 new children:
David and Darren; Darrid and Phil and Darren; Pharren...


We have compiled a list of tips that could be useful for student or junior creatives who are compiling portfolios and looking for placements/jobs. We get inundated with requests to see junior resumes and portfolios and unfortunately there aren’t enough spare hours in the day to see everyone. But this way we can direct them easily to a bit of help.
The tips are below.
Creative placements: We do place junior creatives on a short term placement basis; usually a two-four week stint. Each year we usually only do one placement so there’s often a bit of a wait. We do these so that juniors (usually studying) get to experience life in an ad agency. If you’re interested in a creative work placement then please contact Catheryn York by email only - catheryn@tuskagency.com
OUR TIPS....
We have put together a list of things we’ve learned along the way. This is just what we think....
1. Keep it quick! Creatives looking at your book have limited time so make the most of the opportunity and only show your best work instead of everything you have ever done.
2. A good portfolio tends to have between 7-9 ad campaigns and a few other creative ideas.
3. Get to the bottom of a brand. Try to find out what makes them different to everyone else and what’s at the heart of their product and their company.
4. Demonstrate different tones of voice. How does this brand talk to people? What’s their personality?
5. Find different ways of talking to people. You don’t always need to conform to the conventional. Logos don’t have to sit in corners. Photos don’t have to be funny. And long copy is not scary.
6. Do more than just press ads. There are many other interesting ways of exploring an idea. What are the appropriate media for your idea? What medium is right for your audience? What will draw people in and surprise them? (TV, press, radio, online, viral, ambient…)
7. Expand at least one of your ideas into a big campaign and prove it’s not just a one off poster or TV ad.
8. We like to find out about you as well as seeing your portfolio. Show us the short film that you’re making on the side or your greatest holiday experience. We see tons of ads, but sometimes it’s these little funny things that sums up who you are.
9. Listen and take notes too. You’d be surprised how many people don’t!
10. If you like a particular agency, go back to them again with more work. Try to build a relationship. This will help you make more contacts, they may recommend you to their advertising friends and colleagues.
