TUSK was recently approached to develop a brand strategy for an exciting, new to market company, Alkali Fins.
Specialising in hand crafted surfboard fins - Alkali - Shaped by nature. Made by Hand. Take a small peek below...
TUSK has developed a sub brand to communicate the Gold Coast Sun's newest mission,
/ Twenty thousand members
/ One AFL premiership
/ Accomplished in three years
The 20-ONE-3 commitment was announced this morning by the Club Chairman John Witheriff, who said,
"Achieving 20-ONE-3, twenty thousand members and an AFL Premiership within three years will require hard work and a commitment from our players, our staff and our community. We are well aware our targets are bold, however it is this boldness that has got this Club and this Community to where it is today."
For more information about the commitment and the Club's successes to date, head to the SUNS website for the full article. Take me there >>
An Airline with a sense of humour! Kulula Airlines is a low-cost South-African airline that refuses to take itself too seriously. The company has set the industry a-spark with their range of uniquely designed aircrafts. Plus, taking their brand even further, staff seem to reinforce this alternative attitude and opt to adopt their own standards for regular business practice. It has been reported that in-flight commentary is both unexpected and entertaining. Some nice examples of this feature below:
On a Kulula flight, (there is no assigned seating, you just sit where you want) passengers were apparently having a hard time choosing, when a flight attendant announced, "People, people we're not picking out furniture here, find a seat and get in it!"
On another flight with a very "senior" flight attendant crew, the pilot said, "Ladies and gentlemen, we've reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants."
After a particularly rough landing during thunderstorms in the Karoo, a flight attendant on a flight announced, "Please take care when opening the overhead compartments because, after a landing like that, sure as hell everything has shifted."
Barack Obama recently stated that the BP oil spill is the worst oil disaster in World history, and a number of companies have used this to their advantage by designing ad campaigns that take a hit at the large oil giant. Spirit Airlines is one of these companies, the brand has launched a humorous print campaign which incorporates bikini clad women on various American beaches which are matched with the tag line “Check out the oil on our beaches”. The ads also include a bottle of sunscreen named, Best Protection with “B” and “P” in bold. It will be interesting to see how this campaign plays out because of course it is an extremely sensitive subject at the moment. The campaign will either disgust viewers who are passionate about not giving the oil giant any coverage at all, positive or negative. The other way it could swing, is that a large camaraderie could emerge as people band together to support the the airlines hit at BP. Nonetheless, The ads' imagery perfectly matches the copy for the campaign.
The king of cool Pharrell Williams has collaborated with iconic American brand Harley Davidson to design a bike that executes his idea of you guessed it, a classic American bike. Celebrity endorsements have grown in popularity over the past decade, as they are linked to positively influencing purchasing decisions and increasing a companies brand image. I don't know how effective this collaboration will be with die hard all American bikies but it's cool none the less.
Tusk Agency would like to thank everybody who attended the two Brand Club events which were hosted in July. The events were an overwhelming success with people from over 30 successful brands contributing. We had a great time presenting our ideas and forming new relationships. We are already discussing ideas for future brand club events. for more information contact us to register your interest.
Branding strategy is one of the most important aspects of focus in ensuring business success. An effective branding strategy will properly communicate to consumers your companies intentions, ideals, personality, and most of all it will assist in creating a competitive advantage.
It is important to not look at branding as merely just the logo. The logo is the foundation of your brand, which is in turn integrated with slogans, colour schemes, celebrity endorsers, packaging, promotional tools and all of which is used to represent your company to consumers. Branding is the first thing in which is conjured in our minds when we think of a company, thus it is necessary to ensure that your branding strategy appeals to a mass audience.
Defining a companies branding strategy is a self-discovery process, which involves many questions that need to be answered in order to move forward. Some of these questions include:
What product and service benefits is your company promoting?
What do your customers and affiliates think of your brand at present?
What qualities do you want the public to associate with your company?
What is your companies vision and mission?
Tusk are highly skilled and experienced in creating successful brands for companies. We develop brands utilising the perfect mix of design, marketing, and advertising expertise. For more information on what we can do for your old brand or new start-up, contact me on firstname.lastname@example.org.