- Saturday, 22 September 2012
- By Tusk
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'Design & Thinking' is a documentary exploring the idea of design thinking.
How do we fully engage organisations to think about the changing landscape of business, culture and society? Inspired by design thinking, this documentary grabs businessman, designers, social change-makers and unlikely individuals to portrait what they have in common when facing this ambiguous 21st century.
What is design thinking? How is it applied in business models? How are people changing the world with their own creative minds? It is a call to the conventional minds to change and collaborate.
Rather than a salute to the beauty of design, the film aims to bring forward the ambiguity, conflicts, and the process of how not just designers, but also creative people, think and do things. Change-making organisations like Code for America are stood alongside local bike shop, biology PhD and Coca-Cola, providing real-world inspirations of what designers call design thinking. Design thinking thought leaders such as David Kelley, Bill Moggridge and Tim Brown share their beliefs as skeptics progress the movie in a thought-provoking fashion. Trying to ask right questions, they all seem to agree, is more important then providing firm answers, as is expressed in this documentary.