Tusk's own Technical Director, Phil Rasmussen, has taken out the Arm Wrestling title in the West Australian State Championships. Anything but gun-shy, Phil went undefeated all day and easily took out his 95kg division in both the right and left arm categories. He then proceeded to take down the heavyweight champion who stood at a towering 6'6, with his burly build weighing in at a massive 150kg. Phil went on to admit that "in our best out of three show-down, I was taken down in the final two rounds... He was a real monstor of a guy!" As much as the team at Tusk like to have a joke at Phil's expense, we're truly pumped to hear of his achievements and our support will continue to bulge in-line with his biceps, as he heads into the Australian Titles. Full writeup of the West Australian Armwrestling Championships here.
Analogue/Digital is back on the Gold Coast for 2012. Following the success of last year's event they've backed it up again with another stellar llineup. This year will see eight guest speakers and will also introduce a new Q&A panel format. Six speakers have been announced so far with another 2 special guests to come. The lineup includes:
Brisbane Festival launched for 2012 last night with an event at the Brisbane Convention Centre. The launch saw the revealing a new hot pink colour theme for this year's branding, new website and an amazing program lineup. The event runs from 8 -29th September and with so many great events located throughout various venues throughout the city, the new multi-ticket discount option will sure be a hit.
The Cannes Lions International Festival of Creativity has recently wrapped up it's 59th year. Running from 17-23 June in Cannes, France, this year's event saw some amazing entries. With so many great campaigns across the range of categories it's best you simply take a look through the winners for yourself, you can check them out in one place here
One piece that stood out for us was from the Cyber Lions category - 'The Liberation' - a stunning piece of retail / ecommerce interactive film - check it out here
Would you love to work in a creative studio and have completed/currently studying a related discipline such as marketing or design?
Tusk have an opportunity for a super keen intern to assist in administration/marketing with a range of daily tasks. This hands-on role will give you great insight into the workings of a creative agency and allow you to show us what you can do.
The ideal candidate will be available full-time for 6 weeks from 2nd July till the 17th August however we are happy to look at a few days a week to fit in with other commitments you may have or for a shorter placement if that suits.
Please send us a short CV and a cover letter explaining your strengths, your career goals, and why this placement would be perfect for you.
Email us at firstname.lastname@example.org
Studio favourites MELVINS are back with a new album 'Freak Puke' - grab it here
The (currently) trio are also attempting a Guiness World Record with the fastest tour ever of the USA, hitting every state on a 52 date tour - check out the dates here
TUSK has developed a positive and engaging brand for the 2012 Surfers Paradise Festival (which runs from 20 June – 15 July2012). As the Gold Coast’s largest community festival, the free event showcases music, entertainment, arts and food and this year aims to attract upwards of 90,000 attendees.
The brand aims to assist in the repositioning of Surfers Paradise as family friendly, whilst continuing its appeal to their core youth market. The new brand has wide appeal and introduces an icon, which is symbolic of the natural and man-made characteristics of the precinct: Beach, Sun, Streets & Parks. Design elements have been developed for each characteristic and allows for the location of events and entertainment to be effectively communicated to the market.
The creative is rolling out heavily across outdoor and print mediums, with the support of online and social media, as well as a dedicated mobile app.
TUSK has been working with the guys at Unit since 2007 and it's amazing the growth they've seen over these past 5 years. The guys are currently rolling out a new logo and brand look and feel - something that really hasn't been seen in the motocross / BMX industry before. As part of these developments, we've been working across some recent changes to their ecommerce website introduce this new lighter / minimal feel along with some other functional improves. You can take a look here
Gold Coast Australia has claimed it's tenth victory of the Clipper 11-12 race - that's 10 wins from 12 races! Below are a couple of photos from this last leg with of the Gold Coast Australia yacht TUSK branded, with the Manhattan and the Statue of LIberty in the backdrop.You can take a another look at the design here or keep up to date with the Clipper Series here
TUSK have once again teamed up with the Gold Coast SUNS to develop a new campaign that we'll be rolling out over the next few weeks. We were approached with the brief to develop a new creative campaign, that would lead the game day marketing activity. With the season well underway and with many SUNS fans already securing their memberships earlier in the season, the focus of this campaign is aimed at casual game day attendees. A recent AFL poll has the SUNS being voted with the '#1 AFL Match Day Experience' - with so much more than just the on-field action going on a SUNS game at Metricon Stadium. If you haven't gotten yourself to a game yet, get along and check it out - it's a great day / night regardless of whether you are a huge football fan or not.
The new campaign featuring a 'carnival' type creative feel and enticing the Gold Coast to 'COME OUT AND PLAY" has begun rolling out across outdoor, press, digital and social with more to come in following weeks.
The 2012 Vimeo Awards were held in New York this week as part of the Vimeo Festival. You can view all the category winners here and definately worth taking the time to have a look through. Below is the overall winner, 'Symmetry' by film making team Everyone which is was submitted under the new 'Lyrical' category.