Tusk

OWN A COLOUR

Own a Colour

16.7 million - that's the amount of colours your average computer, smartphone and tablet can display. Yes, quite a lot.

Own a Colour is a great new incentive looking to raise funds for children's charity UNICEF with the aim of naming each and every one of these 16.7million colours for at least $1. All the money raised will go directly to transform children's lives.

A really good idea with great execution - fantastic website! It was tough pick but we've bought our colour, inspired by the beautiful day outside today - checkout the colour 'TUSK' - here

Monster Rarrrrrrr!

  • Friday, 30 September 2011
  • By Zoe Bruce
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Check out the 2011 Monster Children Photography Competition, featuring 6 sponsored categories:

  • Action VOLLEY
  • Travel CORONA
  • Girls NEUW DENIM
  • Music CASIO G SHOCK
  • Lifestyle GLUE STORE
  • Student MONSTER CHILDREN

The annual competition gives punters a chance to win up to $30K. "Say Cheese" >> 

Clipper Round the World Yacht Race 11/12 // Round 3

The Gold Coast Entry has done it again!

3 from 3 so far...we can't help think that our super fast boat graphics must be the edge they needed.

Checkout the race here.

 

The Rise of QR Codes

  • Wednesday, 28 September 2011
  • By Zoe Bruce
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A snapshot of the rising uptake of QR codes, some highlights:

  • QR code uptake has increased 4589% from early 2010 to early 2011
  • 56% of QR codes appear on product packaging
  • The majority of users expect to receive a coupon or deal from scanning a QR code
  • 11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
  • 68% of QR codes are scanned via an iPhone

To see the infographics in its entirity click here >> 
Infographics come courtesy of Queaar

COOKIE COMPOSITES // G3

The guys at Cookie Composites have released the latest addition to their helmet lineup - the 'G3'. Building on the technical advancements of the previous G2, the new G3 is taking to the new level with a tonne of tech features (and doing it all in some pretty cool colourways as well).

We've launched the 'G3' with a new print ad series which will be rolling out across Skydiving publications in the coming weeks.

We've been working with the team at Cookie since 2006 - developing the brand, product logos, e-commerce website, digital applications, print campaigns, tradeshow booths etc. So it's really great to see these guys go from strength to strength - and always on the cutting edge. We're also wishing Jeremy a continued speedy recovering from a close call with his R&D 'incident' a couple of weeks back.

So if your into falling from the sky and want to look good doing it - you can order your G3 online - worldwide delivery and you can even add a customised engraving option:

Order your G3 - here or check them out on Facebook - here

G3 Cookie Composites

S28 // SANCTUARY EIGHT

  • Monday, 26 September 2011
  • By Andrew Suggit
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TUSK have been working with premium home builder Sanctuary 28 over the past few months rebranding the company from the ground up. Although not quite complete yet, in the meantime we have launched some digital assets to showcase and follow the construction of an 8 Star sustainable home on the Northern NSW coast of Casuarina. 

The campaign “Sanctuary Eight”, delivered through both tumblr and facebook mediums, will be updated regularly by Sanctuary 28 founder Don Cotterill and architect Michael Schafer; providing ongoing commentary about the project as well as lots of tips and information around sustainable building. 

Visit the Sanctuary eight project here

Visit the brand strategy we created for Sanctuary 28 here

NMC

  • Friday, 23 September 2011
  • By Andrew Suggit
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We have recently been rolling out the brand we created for NMC.

Below is a sneak peak of some of the work. More to follow in the coming weeks.

ONExONExONE

  • Thursday, 22 September 2011
  • By Andrew Suggit
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ONExONExONE
I was asked to take part in the ONExONExONE Project, which is the first annual deck exhibition presented by the
Three Sixty Project, raisng money for skate programs working with under-privileged youth all over the world.

Should be a great night and some amazing talent on show.

A special thanks goes out to Joshua Thorsen aka KID09 for getting me involved.

-----

The Gold Coast show is at 19KAREN Gallery // 28 OCT. 
More information can be found here.

Below is about as much as I can show....





RAY BAN & PEDESTRIAN

  • Wednesday, 21 September 2011
  • By Andrew Suggit
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NEW TELSTRA BRANDING

  • Tuesday, 20 September 2011
  • By Andrew Suggit
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Telstra - Today is Amazing.....Tell me that after 35mins on hold.

 

Tumblr, A Flexible Platform

  • Monday, 19 September 2011
  • By Zoe Bruce
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Topshop has recently launched their very own Tumblr, giving consumers yet another way to stay in touch with the e-commerce giant. Providing style inspiration, served up daily in a clean and fresh online arena - Topshop now have a reason and an outlet to participate in conversation with their consumers on a daily basis. The Topshop Tumblr works to:

  • Improve brand loyalty 
  • Enhance consumer engagement
  • Spark WOM 
  • Build on consumer retention, and;
  • Better brand recall

As an immediate marketing exercise, Topshop Tumblr ticks all the right boxes, with the longevity of this channel sure to yield an increase in sales. 

The Rabbit Hole Ideation Cafe

  • Thursday, 15 September 2011
  • By Andrew Suggit
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The Rabbit Hole Ideation Cafe.

Set to open soon, The Rabbit Hole Ideation Cafe, will be a space for busybodies to meet, to work, to share and to create.

Providing public desks, a private board room, an in-house specialty coffee shop, outdoor sunshine and heaps of other goodies like internets, books, computers, writable walls, and smiles, we hope to provide an accessible yet professional space that encourages collaborative work and shared resources. 

Click Here for more details.

DIESEL ISLAND

  • Wednesday, 14 September 2011
  • By Andrew Suggit
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CHECK OUT THE NEW DIESEL CAMPAIGN HERE

..and the Diesel 'Like' Campaign here

 


Enjoy.

ASOS // Online store

  • Tuesday, 13 September 2011
  • By Andrew Suggit
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ASOS

The world of online shopping is constantly evolving.

Check this approach buy ASOS below.

TAKE ME THERE NOW

Furthest Horizons

  • Monday, 12 September 2011
  • By Andrew Suggit
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JUST US GALLERY PRESENTS

F U R T H E S T   H O R I Z O N S.
Photography by Scott G Toepfer.

When: Friday 16th September 2011
Where: 4 First Avenue, Maroochydore

Berlin - Politics, Techno and City Culture

The third edition from Real Scenes provides us with an insightful look into the techno culture of Berlin and the way politics, society and music can define a city and it's culture.

From the Resident Advisor site:

Real Scenes is a series of films, developed by Resident Advisor and Bench,  in which we explore the musical, cultural and creative climate within electronic music's key destinations. We'll look at the role singular figureheads—producers, DJs, promoters—play in making their city's music scene a point of world-wide interest. We'll also look at places, spaces and inspirations, seeking out the essence of what gives these hyper-local scenes a truly global resonance.

Berlin has always been a special place, and especially so when it comes to electronic music. When the Berlin Wall came down in 1989, techno became the underground soundtrack to the reunion between East and West. In recent years, it's become an international destination for ravers - a cheap place to party with clubs that are renowned throughout the world.

Techno has become a business in the meantime. Yet Berlin still maintains a credibility that other cities lack. To understand why, RA and Bench have teamed up for another edition of Real Scenes. We went to the German capital eager to find out about its unique history and the reasons behind its continued relevance.

GC SUNS // RISE UP

Heading into the last game of the season, Gold Coast SUNS fans received a treat in their letterboxes with the latest issue of Rise Up hitting member households last week. We’ve been working closely with the SUNS on Rise Up over the last two seasons and with such an exciting inaugural season coming to an end, we had a lot to cover in the 40pgs of this issue. Packed full of articles, interviews, pics along with an awesome panoramic poster, we’ve pinned it as the best issue to date.

As a member’s exclusive magazine, Rise Up it’s just one way that the club gives back to their members. It won’t be long now until 2012 memberships go on sale – so make sure you get on board for 2012.  

The Camper Bike

  • Sunday, 4 September 2011
  • By Andrew Suggit
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Traveling can inspire all sorts of creative outputs. One man called Kevin Cyr from Brooklyn did not stop at journal entries and taking photos – he took what he loved about camping and put it together into one cool art project. Kevin built the Camper Bike as part of an exhibition called Home in the Weeds. The idea behind the series was a hard look at self-preservation and human persistance in a world in which the housing market is becoming crazier by the minute. The Camper Bike is an attempt to show that you can go back to the roots, make do with very little and still have a roof over your head and wheels under your feet. 

( Words from Katja @ Travelettes )

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