- Friday, 17 June 2011
- By Tusk
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TUSK recently completed stage 1 of works for a chain of chocolate concept cafes. Our client in Abu Dhabi sought to create a fun and engaging dining experience for chocolate lovers young and old. Tusk presented 3 unique concepts, each steeped in experiential marketing potential, with strong brand stories and support rationale.
The end result saw an amalgamation of Western and outlandish themes with an emotive chocolate love affair. Our vision for the chocolate concept cafe is featured below:
Chocolate that moves you to feel love. A chocolate experience that is more than sensory, one that ignites passion, love and loyalty. The sight, smell and taste draw us in and the desire for chocolate devours us. Our relationship with chocolate is electrifying to the core. A sacred and sensational encounter. Inside whirls with passion and intense experiences for all ages. Where the divine and delicious are on show and where novelty, interactivity and the unexpected are presented at every turn. Breathe, hear, see, smell, taste and fall deeply in love with chocolate. Be captured by our world and engulfed by the exceptional experience.
An exciting destination awaits, far removed from anything you’ve known before!