- Wednesday, 21 December 2011
- By Tusk
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With social media playing an increasingly crucial role in how brands communicate with their audience, TUSK been working closely with the Gold Coast SUNS to ensure the communication through their social media channels is not only accessible and informative but presented in a way that is fresh and entertaining as well.
We've recently developed a series of custom Facebook pages focussing on the club, membership and merchandise. These pages have been developed specifically to utilise the existing GC SUNS website CMS (a system TUSK custom built) so that the content of these Facebook pages can be easily managed by SUNS staff through their existing website admin. We've also integrated a news feed which pulls content directly from the website as it's updated and a real time 'membership' tally counter, again which is updated through the website CMS. Image sliders have been incorporated allowing multiple promotional messages to rotate through a main banner area. Another temporary page currently hosts a 'Disney Live' video competition - featuring a video and online entry form - if Disney is your thing, try your hand at winning some tickets to the show.
Jump over to the Gold Coast SUNS Facebook and check it out - click here
Jason Derulo is headed to Australia for his biggest solo tour yet. Proud partners, Jupiters Hotel and Casino are offering his avid fans the opportunity to win the ultimate Jason Derulo concert experience. In order to enter, fans must simply upload a video of themselves (and their friends if they wish) singing / dancing to their favourite Jason Derulo tune. Videos are then voted on by the public, whereby the video with the most votes will win 10 tickets to the concert + 5 twin share rooms at Jupiters Hotel and Casino!
The competition is run via a social application, incorporating the following:
TUSK has worked with a third party facebook application partner in order to enable the customisable content for this campaign. All assets have been embedded into the facebook page itself, creating a unique and highly sociable campaign experience.
Yorky Surfboards social campaign demonstrates the flexibility and power which the social medium provides. TUSK recently established a social campaign for Yorky Surfboards which sought to combine 2 media vehicles (facebook and direct mail) in order to achieve 3 key goals:
1. Prompt sale of excess stock
2. Drive traffic to the Yorky Surfboards showroom 'Sacred Ocean'
3. Grow database: facebook and e-marketing
The campaign features an online and offline component whereby the offline is intended to provide support for the facebook component. The facebook component utilises a fan gate and sweepstakes application in order to gain 'likes' and capture user data. Once fan data is captured, facebook and e-marketing tools will be used to engage and market to consumers on an ongoing basis.
The assets required to establish the campaign were as follows:
entry form (sweepstakes)
thank you page
For your chance to WIN a Yorky sled, click here!
Google Maps now allows Android smartphone users to view floor layouts and easily navigate selected airports, shopping centres and retail stores. Figure out how to get to departments, airport gates, and even restrooms all from the palm of your hand.
As part of the rollout for their 2012 AFL campaign, TUSK have been working closely with the Gold Coast SUNS across of range of new projects. One of these has been developing some new signage, promotional truck skins and meeting room branding.
Above is a quick pic of the huge entrance sign greeting visitors to the 'Home of the Gold Coast SUNS'.