The QLD Floods

• Friday, 14 January 2011
• By Zoe Bruce
• Share This

As a Gold Coast based agency, we are so close to the floods, yet have not at all endured the grunt of the hardship. Though not directly affected, we have come across clients whose offices are underwater, staff members whose families houses are water soaked, friends who are stuck atop Red Hill and paper suppliers who cannot meet their delivery deadlines. We have been munching down on Flood Relief cupcakes from our local coffee shop and shoving our donations in any money box that we come across. We feel deeply for those affected by the QLD Floods and urge everyone to reach out in this time of need. 

Photographer Alex Ormerod recently spent a day on the ground in Brisbane giving a helping hand and documenting the crisis as it played out in front of him. The captivating images speak to the ability of a community to band together in moments of crisis and to act as a unified force. A selection of his shots are featured above and several more can be viewed on his blog.