Embrace Your Shape with Aussie Swim Store

• Friday, 24 September 2010
• By Tusk
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As we head deeper into Spring and further away from the cold Winter months, our thoughts start to turn towards Summer. Whether it's long days at the beach or lazy afternoons by the pool, you need to look your best. With so many brands and styles out there though, how do you know what best suits you? What swimwear is going to make you look and feel your best?

With 20+ years of experience in the fashion industry, the team at Aussie Swim Store are here to help. Putting this experience and knowledge to use, Tusk have been at work with them to launch a great new 'product finder' feature to the Aussie Swim Store website.

"Embrace your Shape' is a new feature which guides customer through a simple 3 step interface, inviting users to select areas of their body and how they would like their swimwear to 'assist' with these areas. Once the selections have been made, specific information and advice is provided along with direct links through to the product categories in the online store so that customers can purchase from a range of products that meet their needs.

As developers, our goal was to create a beautifully designed user interface whilst also keeping the user process as simple as possible. Too complicated and we run the risk of increasing the drop-out rate, too simple and we don't provide the right level of detail. All the options, advice and recommended products are managed through the general site CMS - so all the content can be managed directly and instantly by the Aussie Swim Store team.

So with Summer getting closer, give it a go - you may just learn a thing or two about what works best for you.