As we head deeper into Spring and further away from the cold Winter months, our thoughts start to turn towards Summer. Whether it's long days at the beach or lazy afternoons by the pool, you need to look your best. With so many brands and styles out there though, how do you know what best suits you? What swimwear is going to make you look and feel your best?
With 20+ years of experience in the fashion industry, the team at Aussie Swim Store are here to help. Putting this experience and knowledge to use, Tusk have been at work with them to launch a great new 'product finder' feature to the Aussie Swim Store website.
"Embrace your Shape' is a new feature which guides customer through a simple 3 step interface, inviting users to select areas of their body and how they would like their swimwear to 'assist' with these areas. Once the selections have been made, specific information and advice is provided along with direct links through to the product categories in the online store so that customers can purchase from a range of products that meet their needs.
As developers, our goal was to create a beautifully designed user interface whilst also keeping the user process as simple as possible. Too complicated and we run the risk of increasing the drop-out rate, too simple and we don't provide the right level of detail. All the options, advice and recommended products are managed through the general site CMS - so all the content can be managed directly and instantly by the Aussie Swim Store team.
So with Summer getting closer, give it a go - you may just learn a thing or two about what works best for you.
We gave you a look at the logo we had developed for the latest Cookie product the G2 helmet a little while back. Here's a vid of Cookie himself giving you a run through of the helmet features - not the G2 logo laser engraved on the side - part of the brief was that it needs to work well engraved onto the side of the lock mechanism and i think we achieved this. The large banners you see behind him are some we put together for their last exhibition stand in Reno.
Anyway, check out the vid - these guys really know their stuff.
A new level of salesmanship has entered the market this week courtesy of Ford. The company have developed an iPad app which educates potential buyers of everything they need to know about the new 2011 Ford Fiesta, through videos, pictures, music, text and other visual stimulus. This new marketing tool for Ford could potentially be more effective then traditional information aides like the Ford website or vehicle catalogues.
So Kelly took out Hurley Pro at Trestles over the weekend and is back in the ratings lead and on his way to 10th World Title. Watching the Live stream of the event, again it was Dane Reynolds who stole the show for me though. If only I could surf like this guy...... he also runs a pretty cool little blog
As a follow up to a previous blog I wrote about the Kustom Airstrike Competition, Kustom last week awarded the $50,000 prize to Flynn Novak with his innovative "Flynnstone Flip". The competition was well executed with good overall coverage and skilled surfer entries, the team over at Kustom are really pulling off the re-positioning strategy of the brand, which is appealing to a larger more diverse target audience. to view the final winning clip visit www.kustomairstrike.com.
We've been working with the team at the Scody label for a few years now, they've been one of our long term clients and are a dynamic brand to design for. We've recently completed an overhaul of their ecommerce site, which was originally developed for the company way back in 2006. Since then, Tusk have completed some pretty major additions along with a reskin in late 2007 and now the latest incarnation in 2010. The site has been upgraded, with the goal being to provide a plethora of new marketing and communication features which the Scody team can use to their advantage.
So if your after some quality gear for your active lifestyle, the new range is online and available now. For exploration of the innovative new Scody platform, visit www.scody.com.au.
Keeping the theme running from the branding we developed for last year's Varsity Under the Stars event, the team at Delfin Lend Lease / Varsity Lakes asked us to develop this logo for the upcoming Myer Christmas Carols at Varsity Lakes. It's only September and this isn't the first piece of Christmas 2010 work we have done...seems to get earlier every year.
This years London Design Festival will be something very special, the festivals blog alone showcases some very innovative design ideas. Yet the Trafalgar Square installation aptly named OUTRACE will undoubtably steal the show. The festival organizers have commissioned design firm Clemens Weisshaar and Reed Kram, with the help of some Audi industrial robots to create a continuous 3D laser show which displays user generated messages. By logging into the OUTRAGE interactive website, users can post a message which will then be transferred to the installation in London for the whole city to see.
"For their song, "We Used To Wait," Arcade Fire decided to forgo the traditional video and create an interactive, data-driven Chrome Experiment using HTML5 video, audio, and canvas (Chrome Experiments)." The Wilderness Downtown is well executed mix of music, art, video, technology and interaction for viewer pleasure.
Finding its way into my inbox this morning are some pics from my Dad, Alan. Rather than sitting in an office it seems he is out and about enjoying a leisurely morning at the beach. For Fathers Day on Sunday, we gave him a new waterproof camera, designed for the surf. It's a Go Pro Surf Camera and evidently does a great job of taking stills and though I am yet to see it, it's also able to capture video. It's a great little camera, designed to be strapped onto a wrist or onto the nose of a surfboard. Alan has captured the above images by fixing the camera to the front of his kneeboard, yes that's right he is a kneeboarder, and one of the few left of a dying breed.
There is heaps on info and footage online about the Go Pro cameras. Plus if you too are interested in Kneeboarding, Dad spends his pre-mature retirement shaping boards and chatting across the globe with fellow Kneeboard enthusiasts. He has built himself a small website, Native Kneeboards, feel free to check it out!
The Recovering Lazyholic, Erin Hanson has produced a simple and thought provoking series of illustrations titled 'Need to Want Less.' The works appear to be based on modern societal themes and explore the growing 'wants' of the Western world. The lines have been blurred and our perception of what is wanted and what is needed are now more likely to be seen as one in the same. All in all these illustrations are both effective and to the point - A dummies guide for navigating through the clutter and back to the essence of human needs and desires.
The series of illustrations can be found on her website, Recovering Lazyholic. Plus works can also be purchased through her Etsy store. While browsing the Etsy store I stumbled upon another piece, seperate from the 'Need to Want Less' series, and it is definitely finding itself a place on my bedroom wall... click here to view.
Yes Spring has sprung but on the Gold Coast there are only small patches of colour scattered along our coastline. However, on the other end of the scale, Colombia is currently thanking flowers for being one of their biggest exporting commodities, accounting for 70% of all cut flowers sold in the USA. Every year the community praises the weather and environment that allows them to grow so many flowers by holding a flower parade in Medillin (second biggest city in Colombia). The parade which was established in 1957 was also designed to attract tourism back to the city after a number of years of drug cartel violence and domination, which scared off punters. The annual festivities consist of flower sellers showing off elaborate designs, traditional dressed festival contributors, farm visits, vintage car shows, food, dancing, month long activities and most of all tradition at it’s finest.
A European correctional fluid product (Tipp-ex) has recently launched a very entertaining viral ad campaign with the help of Youtube. The ad allows users to control the ending of the video story using a large number of options, each one as witty as the next. It's a clever microsite with plenty of branding, product usage display and promises to keep the user occupied for longer then average view times.
We've put some changes to the Think Mobile website homepage structure live this week providing them with more marketing and promotional opportunities in this space. Think Mobile have been a long time client of Tusk with us developing the original brand identity, TV ad, marketing collateral, website etc. - you can view some examples here
They've also just released some new plans which you can check out, you can signup and connect online - here
We've just completed Issue #3 of the Gold Coast Suns members magazine, it will be hitting letterboxes this week. A lot of content to include in the issue with the launch of the new name, jerseys and club song.
The magazine is exclusive for membersof the club. Cut-off date for inaugural memberships is this Friday (3rd Sept, 2010) - Gold Coast Suns Inaugural Memberships