KANON VODKA

• Monday, 23 August 2010
• By Sam Martin
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Most vodka brands are usually positioned in a similar fashion and its hard to distinguish a true innovator in the segment besides maybe Absolut, who have gained strong market share on the back of frequent and clever marketing & advertising strategies. Yet now a brand has come along which has one strong value proposition for its target market, drinking our vodka is cooler then yours, and the people behind the brand have ensured this is ideal is reinforced when they recently launched the Kanon brand of vodka in the US and in Sweden. Kanon was launched with a massive mid-summer pool party in the Hamptons with alot of people in the know attending. The Kanon website has also featured blog articles and features by people including Yvan Rodic/Facehunter, Connie Wang/Refinery 29, Jessica Hart and many more to get the buzz rolling. It’d be great if Kanon was here for the Gold Coast summer which is getting ever closer. ayyyeewwwww!