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The All American Dream

Pharrell Spot For Harley-Davidson from Team Satten on Vimeo.

The king of cool Pharrell Williams has collaborated with iconic American brand Harley Davidson to design a bike that executes his idea of you guessed it,  a classic American bike. Celebrity endorsements have grown in popularity over the past decade, as they are linked to positively influencing purchasing decisions and increasing a companies brand image. I don't know how effective this collaboration will be with die hard all American bikies but it's cool none the less. 

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