Tusk

Tailgating isnt worth it!

Tailgating of trucks by motorists on the Colorado state freeways is a dangerous practice that has cost many lives. In an effort to stop this the state police launched a campaign that includes traditional billboards, radio, trucks wraps and brochures. The billboard however grabbed us the most attention, this high profile 3D billboard simulates the collision between a car and a truck in a way that actually impacts the billboard itself – complete with the crash of metal and wood. Very innovative and huge impact!

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