Tusk

UNIQLO Win's Big With Online Strategy

UNIQLO LUCKY SWITCH from HN on Vimeo.

At the end of last year leading into January 2010, UNIQLO Japan implemented an innovative "Lucky Switch" online campaign to boost sales of their sales stock. The Company launched an initial small blog and bookmarklet which resulted in a gigantic snow ball effect. The campaign worked by turning all pictures on any website into flip-able tickets, once turned over some were prizes and some were simply banner ads for their sale products. Either way the exciting concept created a large amount of hype as people wanted to win the prizes on offer. Yet that wasn’t the only outcome of the campaign, as it also served as an advertising platform to motivate shoppers to visit UNIQLO online and in store retailers. The campaign only went for 30 days and it received 2,809,462 clicks, 120% increase on sales in store and 150% increase of sales online. At Tusk we are currently working closely with the Gold Coast Football Club and Unit Riders to increase their social marketing presence. Contact us today for more information on what campaign ideas we can offer your business.
 

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