What Is Your Brand Famous For?

• Tuesday, 6 July 2010
• By Sam Martin
• Share This

Once again Gatorade have made an ad that perfectly targets their core consumers. Through consistently strong communications strategies, Gatorade have made their mark as a drink for sportspeople wanting to replace nutrients and electrolytes during/after strenuous exercise. This new ad campaign features British Olympic (Beijing) cycling gold medalist Victoria Pendleton getting her Gatorade stolen from her by a street/trick rider (Ali C). The ad incorporates many elements including product placement, humour, anger, sport, and footage of two sportspeople at the top of their game. After looking around, the ad has had mixed reviews on the web so far, but I think the ad is entertaining, it has a good message and it also serves as an initial basis of hype leading up to the 2012 London Olympic Games.