- Monday, 5 July 2010
- By Sam Martin
- Share This
If you put into place proper research, planning and strategy, a marketing plan can be quite easy to achieve. Yet a marketing plan will not be effective unless (1) the entire company front and back of house, understands and is passionately implementing the strategy and (2) there is a person/team monitoring and constantly improving the plan.
Imagine if you were the Marketing Manager for a large hotel and you have designed and implemented a marketing plan which will if followed, bring much success for the establishment. However, if the porters act rudely to guests as they arrive, if the barman don’t properly market alliance products, or if restaurant staff don’t up sell products for example, the marketing strategy will not bring successful results.
Marketing does not consist of one or two topics, moreover it is a multi-faceted area of business consisting of product, price, place and promotional decisions, along with branding, market research, Corporate Social Responsibility, social marketing strategy and much more.
Thats where Tusk Agency come in. We offer complete marketing consultancy packages for any business large or small who are in need of marketing assistance for their business. We are currently contracting a marketing consultant to the World Travel Professionals (WTP), to assist in increasing the brands corporate and social identity. For more information on what we can do for you, contact us today.