A Slogan That Never Gets Old

• Friday, 23 July 2010
• By Zoe Bruce
• Share This

22 Years On and Still Going Strong!

The 18th July 2010, marked the 22nd anniversary of Nike slogan "Just Do It." The tag line was penned by Portland man Dan Wieden of successful advertising agency; Wieden+Kennedy. The Tag line was pitched to Nike execs in an attempt to gain back some much needed market share, from other sporting goods giant, Reebok.

Understandably, Wieden and the Nike execs have never looked back. An idea was born and the notion has been fostered over the last 22 years, as Nike and Wieden+Kennedy continue their relationship.

The slogan encapsulates the brand and works as an emotional driver for consumers. Ie. 'Just Do' exercise. And 'Do It' in Nike apparel. Furthermore, designer of the Air Jordon logo for Nike has said of the tag;

"It was quick, easy, cocky, to the point, and a bit irreverent, all of which Nike is."

Set to go down in advertising history, the slogan has staying power and some might argue that the tag in itself is the largest contributor to Nike's position, as the world's largest sporting goods maker.