White People Will Laugh at This.

• Wednesday, 21 July 2010
• By Sam Martin
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Stuff White People Like is a satiric and hilarious blog describing what left wing, middle class Caucasians enjoy. Christian Lander’s concept was bound to be a success from the beginning with it’s simple but catchy title, matched with stories that are so well thought out and socially accurate. Random House caught on quickly to how successful this brand could become, by publishing a book, stuff white people like: the definitive guide to the unique taste of millions, which has had much success. Christian Lander now offers bespoke, Stuff White People Like t-shirts for all the articles he’s ever written. Stuff White People Like is laugh out loud writing and is a great example of how a concept which established itself on a social platform can turn into a internationally popular multi-dimensional brand.