Advanced Viral + Inception

• Tuesday, 20 July 2010
• By Sam Martin
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In the months leading up to the Inception release, the film’s marketing and PR team have put into place an ongoing viral campaign to captivate audiences, create buzz, promote new trailers, win over important industry people and to introduce multiple touch points for the movie. The latest part of the campaign involves posters being placed all over major cities with pasted Quick Response (QR) codes, after being decoded the information leads users to a selection of websites, including ‘what is dream share?’, ‘Mind Crime’, and ‘pasivdevice’. Each website reveals brief information of the inner workings of Inception. Also, a tin with a USB containing the movies third official trailer and a model spinning top from the movie have been sent to various journalists and industry insiders. I think this campaign will have definitely added to the movies hype. It’s looking like this movie will be one of the biggest of the year. In similar news, Tusk have also recently been busy developing a viral campaign for one of our clients which is going to be a big success. If you have any questions regarding viral campaign’s for your business, contact us today.