UNICEF Does Dirty for a Cause

• Monday, 19 July 2010
• By Sam Martin
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Growing up in a developed Nation from the get go often doesn’t bring most of us into direct contact with the hardships, which nearly all people go through on a daily basis living in third world countries. That’s why UNICEF have set up “Dirty Water” vending machines in New York, to inform people of how lucky we are to have choice in the matter of something as simple as clean water. The vending machines offer products which focus on 8 diseases which plague third world countries, and all proceeds from a purchase go towards UNICEF’s campaign for a better world. This campaign is very effective, the idea is clever and the packaging/branding is also perfectly executed, you could easily be fooled into thinking it’s a new product from Coca Cola Amatil or some other giant corporation.