I Like Mine Smooth

• Tuesday, 13 July 2010
• By Sam Martin
• Share This

Gillette have come out with a new commercial which plays on two topics at once. It’s not the first time that a company have used a play on sexual metaphor's to promote their products. Yet I think this is a refreshing take on promoting male shaving utensils. Usually shaving ads are very straight forward and focus only on out takes of a male model in the bathroom giving us a shaving tutorial, this ad doesn’t have either but it still portrays the advantages of being cleanly shaven. It’s a shame I saw this ad because I was planning on growing a beard but I think this campaign has persuaded me to do otherwise. The ad compliments the rest of the "Gillette Survey" ad campaign which can be viewed on youtube.