Perrier X Dita Von Teese

• Monday, 12 July 2010
• By Sam Martin
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To compliment the new range of “Paparazzi” Perrier products, Dita Von Teese has graced the entire packaging product line in order to effectively portray the companies creative direction for the glamourous vintage pin-up girl look of days old. The company have also launched a 100% interactive website also starring Dita Von Teese. This media rich website invites the user to enter the Perrier Mansion where Dita conducts a private tour of the establishment, with various actions to be taken along the way to move forward. This campaign is very consistent, the seductive and sensual feel Perrier are going for in my mind is perfectly executed through the details, the copyright, the text, branding, the muse, locations, packaging and design elements all breath sophistication. Ogilvy Paris worked with Perrier on this campaign.