Where are we Headed?

• Monday, 7 June 2010
• By Sam Martin
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Are the current primary forms of advertising like TV, radio and Billboards going to become, well, tired? It’s difficult to determine because there are a number of companies who are successfully reinventing what can be done with these mature mediums. Yet, it is important to look at where we are headed. I would usually use the term ‘the sky’s the limit’ to explain the possibilities for advertising but companies have been successful pasting their ads on the side of planes for years now. Is it possible that the next trend may be to advertise on banana peels? on manhole covers (re-think of these for advertising purposes)? on trees? This may sound silly but for a long time, successful companies are the ones who are using out of the norm methods like these to effectively reach their target markets. Currently, the technology arena continues to be a popular interface for companies to advertise their products and services, some of the more well known of these options include Facebook, Twitter, YouTube, and Second Life. The primary positives of these options are price factors (sometimes no costs) and the sheer volume of traffic which is sustained on a 24HR, 7 day a week basis. The one thing which is certain, is that advertising trends are never going to be stagnant and thus the future looks very exciting for companies who want their products and services to succeed. For more information on what we can achieve for your advertising and promotional requirements, contact me on sam@tuskagency.com.