A Curious Story

• Wednesday, 23 June 2010
• By Sam Martin
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We were recently presented the latest paper campaign by Arjowiggins from K.W Doggett fine papers and I must say it is beyond what I thought could be achieved with paper. The new campaign was developed to introduce the companies new Metallics, Translucents and Cosmic ranges.

The aim of the “Curious Story” campaign was to introduce designer people to the brand whilst at the same time reinforcing the innovative culture of the brand to current Arjowiggins customers. The “Curious Story” collection follows a girl going on a journey through many worlds, which are depicted by an explosion of different colours, stuctures, forms, textures and sculptures, all of paper origin.

The campaign was awarded two prizes including best commercial website and best printed edition from the French Media and Advertising Magazine. Award winning photographer Gregoire Alexandre has perfectly executed the brief and has breathed a new life into the brand, the campaign could easily work into the pages of Vogue or GQ.