The Power of Colour

• Thursday, 17 June 2010
• By Zoe Bruce
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Bold and striking. Why?

Colour!

The coordinated red and white colours featured in this image simply scream at you. It's undeniable that colours play a large role in shaping the brands around us. Colours are well known as signifiers for many of the worlds most reputable brands, for example;

What brands come to mind when I say 'red'?....

Perhaps:

• Coke
• Marlboro
• Triple J
• Red Bull

Not only can colour signify or spark brand associations, but they can also be representative of industries, for example;

What industries come to mind when I say?... 

• BLUE - Finance
• GREEN - New Technology & Environment
• PINK - Children's & Cosmetics
• BROWN - Food & Beverage

The simple use of colour can make or break a brand and it can significantly impact upon the consumer and their perception of your brand offering. At Tusk we look at branding on all levels and colour use plays a large role in our branding process. To find out more about how we can improve, review or execute strong branding for your business, contact Sam Martin to arrange a meeting today. 

If you would like to check out some more interesting photography, head to JAK & JIL!