Are You Prone to Brands?

• Thursday, 17 June 2010
• By Zoe Bruce
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"Extracurricular" Activity

It looks as though my age category is particularly prone to "extracurricular" content from brands... Should I be worried?

A recent study has found that if you login to Facebook before checking your emails of a morning, then you are at a higher risk of brand engagement. Meaning that content and promotions directed toward us from brands are not only received by us, but welcomed. However if you are one of the studious folk who sit down at your desk, turn on your computer and filter through your emails before your Facebook notifications, you qualify as being more task-orientated.

I'm not here to pass judgement, but perhaps if you fall into the former category, you should keep this information well and truly hidden from your boss.

To read more on the study performed by ExactTarget, head to Mashable for a summary of the findings.