Facebook: “Become a Fan” to “Like”

Thursday, 22 April 2010
By Tusk
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Recently the news broke that Facebook was planning to change the language around Fan Pages from “Become a Fan” to “Like.”, which has now happened. On April 19 the first group of language changes were released. So what does this mean to you? To start with its important to know that the change is purely in wording, and won’t affect the functionality of your Facebook Fan Pages.

Facebook already uses the term “Like” for users who are indicating their interest in their friends’ posts, feeds, pictures, and updates so it is not a foreign term to Facebook users.. In fact, Facebook has done research analysing use of the “Like” function, and shown that users click the term nearly twice as often as they click to “Become a Fan” of any page.

Similar to how Facebook users can declare that they “Like” Facebook news feeds, statuses, photos, and similar items, soon they will be able to state that they “Like” your Facebook Fan Page, instead of choosing to “Become a Fan.”

This could be great news for your Facebook Fan Page, making it easier to build your fan base, if the Facebook users are more comfortable committing to the “Like” button on your company profile over the previous “Become a Fan” button. Additionally, in newsfeed form, we will begin to see statements like “John Smith likes Tusk,” instead of “John Smith became a Fan of Tusk.” So theres no need to panic it looks to simply be a language change and we should not see any effects for your pages.