Tusk

Range Rover Evoques the Masses

To coincide with the launch of the new Range Rover Evoque, Sculptor Benedict Radcliffe was commissioned to design a three dimensional wire frame of the new vehicle, which was then interpreted by four different artists who created installations which were displayed around Paris. The 'Surface to Air' project has succeeded in creating word of mouth for the new vehicle in a very distinctive way, which compliments the vehicles contemporary brand image. 

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