Start a Lie!

• Wednesday, 5 August 2009
• By Catheryn York
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I came across this website today and it reinforced just how damaging social PR can be for brands, or in this case an industry. The bottled water industry has had a lot of negetive PR around it of late and this is just another blow for them. Start A Lie is a very simple and viral website that encourages users to start their own lie about the bottled water industry, stating "if they can lie so can you..." Users either submit their own or choose one from the list. When they submit they choose the social network of choice and its done....This is all courtesy of the people at Tappening.com
I say good on them if bottled water is as bad as they say it is then the bottled water companies need to do something about it!