15 Minutes of Fame

• Thursday, 27 August 2009
• By Catheryn York
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Google and YouTube are announcing that they’re rolling out the YouTube Partnership Program, an advertising revenue sharing program, to regular people like you and me. Basically, individual videos that become widely popular, amass a ton of views, and abide by YouTube’s TOS will be eligible to earn revenue share dollars.

YouTube states.....“To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video’s virality and compliance with the YouTube Terms of Service. If your video is eligible for monetization, you will receive an email and see an “Enable Revenue Sharing” message next to your video on the watch page, as well as in other places in your account.”

After you’ve enabled revenue sharing, YouTube (YouTube) will sell ads opposite your video and pay you via Google Adsense on a monthly basis. Note however that individual video partnerships are US-only for the time being.

Nationwide "Spilled Paint" Advertisement

• Monday, 10 August 2009
• By Catheryn York
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I came across this great Billboard which is the latest for Nationwide Insurance in the US. This eight-story advertisement required covering an office building, a nearby parking lot and some cars in yellow paint. Crazy but so effective I love it!

10 Tips to become part of the conversations

• Monday, 10 August 2009
• By Catheryn York
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1. LISTEN: Always pay attention to what people are talking about in your market. You can set up alerts for this!
2. INTERACT: Build trust around you. After you listen to people’s problems interact with them and try to offer them a solution.
3. LISTEN SOME MORE: See if your actions were successful.
4. PROVIDE QUALITY: Be a constant provider of quality information: either content or suggestions (tips, advice)
5. BE READY TO MANAGE CRISIS: You have to expect that not everyone will like you and be positive about your brand. If someone is negetive, it's a good idea to already have a plan in place of how to react.
6. BE THE STARTER: Sometimes start conversations.
7. DONT SPEAK BADLY OF ANYONE: eventually it will turn against you.
8. BE SINCERE: This is valid on all social networks. If you are planning to post direct sales make it clear in your profile. Otherwise people will start to ignore you.
9. NEVER SPAM.
10. ADD SOMETHING: If you are entering a conversation add something to it.

Wallstickers by Hu2

• Monday, 10 August 2009
• By Catheryn York
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This is some of my favourite. Check out the others at Hu2

Start a Lie!

• Wednesday, 5 August 2009
• By Catheryn York
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I came across this website today and it reinforced just how damaging social PR can be for brands, or in this case an industry. The bottled water industry has had a lot of negetive PR around it of late and this is just another blow for them. Start A Lie is a very simple and viral website that encourages users to start their own lie about the bottled water industry, stating "if they can lie so can you..." Users either submit their own or choose one from the list. When they submit they choose the social network of choice and its done....This is all courtesy of the people at Tappening.com
I say good on them if bottled water is as bad as they say it is then the bottled water companies need to do something about it!

Be Conistent...

• Wednesday, 5 August 2009
• By Catheryn York
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We come across companies that feel that changing your message is the best way to spark interest from the consumer. Learn from Coca Cola consistency is the key!