Evian Live Young "Rollerskating Babies"

• Friday, 17 July 2009
• By Catheryn York
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I love this campaign...Evian's "Rollerskating Babies" has smashed all previous records for viral video campaigns with 14 million views. It has generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each. The website was a bit disappointing though as I found it hard to gather information

 

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