Bing Homepage Photography

• Friday, 17 July 2009
• By Catheryn York
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The homepage of bing.com features a new background image everyday - you can use the arrow buttons in the lower right corner to view images of the last 7 days or check this archive that includes every single image that has been showcased on Bing since its launch on June 1.

Now there is an opportunity to get one of your images featured on the official Bing homepage for a 24 hour period. How? Upload a photograph to this Facebook page - make sure you check out the guidelines first. The winning photo will be selected on August 3rd by a combination of user ratings on Facebook and evaluation by the Bing homepage editorial team. So upload now and you never know....GOOD LUCK!

Evian Live Young "Rollerskating Babies"

• Friday, 17 July 2009
• By Catheryn York
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I love this campaign...Evian's "Rollerskating Babies" has smashed all previous records for viral video campaigns with 14 million views. It has generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each. The website was a bit disappointing though as I found it hard to gather information

 

Art & Copy Film

• Friday, 17 July 2009
• By Catheryn York
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I came across this film and I hope it becomes available in Australia. ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight).

Directed by Doug Pray, ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform an slogan into a pop culture catch phrases.

Check it out: Website / Facebook / Twitter / Vimeo / YouTube

2009 Facebook Demographics

• Friday, 17 July 2009
• By Catheryn York
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According to Facebook’s demographics and statistics directly from their Social Ads platform there has been a staggering increase in the number of 55+ users - with total growth of 513.7% in in the last six month alone.

Additional top insights:

• 70.8% increase in total users over the last six months.
• 54.6% of users are female

Interestingly the statistics found that there are 16.5% less high school users, and 21.7% less college users. There have been rumors that these younger user groups are being aliented by their parents joining the service, and this data seems to prove it.