PETA - PR with an impact

• Friday, 5 June 2009
• By Zoe Bruce
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Nationwide PR stunt on behalf of animal rights group PETA. Grabbing the attention of the public and the police.... Members of PETA have come together across the nation to generate awareness surrounding KFC's treatment of animals. Out of the box ideas orchestrated around Australia prove the powers of guerilla PR and the results.

Making Queensland broadcast and National news, see the video here.

 

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