Microsoft, chipping away

Friday, 5 June 2009
By Zoe Bruce
Comments (0)
Share This

Chipping away at a giant (APPLE), can't be easy. Recent advertising campaign, 'fun up your home' exhibits an out of the box side to Microsoft that their competitor flawlessly exudes time after time. Perhaps they feel that if it has worked so well for Apple, that they too should follow along the same path.

I happen to feel that this is perhaps a misguided step for Microsoft. Mac have claimed their position in the market; they are new, exciting, cutting edge and completely tuned into the culture of Generation Y, Millenials and Early Adopters of every age category. Sure, it's a blow to the gut for Microsoft, after all it's a mighty lucrative slice of the market that they simply won't win over.

The ad simply proves that effective positioning is more important than a cool idea any day of the week...