Power to Change

We have the power to change. We have the power to save power and make the world a greener place. It doesn't take much. Small things can make a real difference. I came across this site this morning for HP. It offers a widget than can keep track of the energy we use as well as of the carbon emission reduced.Very cool!

Check out the site here its a really nice design..and download your widget!

Digital Lifestyle Guide

US Lexus has just launched a digital lifestyle guide in cooperation with Urban Daddy, a website and email magazine dedicated to "what you need to know". "The Next Move", as its named, is personal and interactive allowing people to find the right spots according to what they want to do. I chose New York, on a Monday, for brunch with friends and it gave me a list of possibilities and eventually an iteniary. Check it out, although you cant visit the places its fun to play with!

PETA - PR with an impact

Nationwide PR stunt on behalf of animal rights group PETA. Grabbing the attention of the public and the police.... Members of PETA have come together across the nation to generate awareness surrounding KFC's treatment of animals. Out of the box ideas orchestrated around Australia prove the powers of guerilla PR and the results.

Making Queensland broadcast and National news, see the video here.

 

Microsoft, chipping away

Chipping away at a giant (APPLE), can't be easy. Recent advertising campaign, 'fun up your home' exhibits an out of the box side to Microsoft that their competitor flawlessly exudes time after time. Perhaps they feel that if it has worked so well for Apple, that they too should follow along the same path.

I happen to feel that this is perhaps a misguided step for Microsoft. Mac have claimed their position in the market; they are new, exciting, cutting edge and completely tuned into the culture of Generation Y, Millenials and Early Adopters of every age category. Sure, it's a blow to the gut for Microsoft, after all it's a mighty lucrative slice of the market that they simply won't win over.

The ad simply proves that effective positioning is more important than a cool idea any day of the week...

 

 

 

 



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