Shaq on Twitter

Monday, 22 June 2009
By Catheryn York
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Did you know that Shaquille O’Neal’s has a twitter account? The_real_shaq Twitter account has 1.3 million followers.An article regarding the setup of the account (yes he didnt do it himself) stated that "Getting started was not that difficult. We just needed to get Shaq plugged into Twitter and set him loose. He quickly gathered a following because of his authenticity. (“Shaq has zero ability to fake anything. He’s transparent and genuine.”)" After a few months, Things got more interesting when the agency collaborated with Shaq on an idea: what if he used Twitter to give the world more than his ideas and random observations? This resulted in: “random acts of Shaqness,” in which Shaq uses Twitter to do good deeds for fans such as offering free tickets to basketball games. If you’re lucky enough to catch the right tweet from Shaq at the right time, you stand a good chance of meeting him at a food court somehwere, and you could pick up a free ticket. Great Idea!